1 00:00:01,635 --> 00:00:02,968 Lemonis: Tonight on "The Profit"... 2 00:00:03,004 --> 00:00:04,670 Corey: It's the traditional New York style 3 00:00:04,705 --> 00:00:06,739 kettle-boiled bagel. -Lemonis: A master bagel maker 4 00:00:06,774 --> 00:00:10,576 has built three locations and a big following in Chicago. 5 00:00:10,611 --> 00:00:12,244 The flavor's amazing. 6 00:00:12,279 --> 00:00:14,079 Corey: If it doesn't hurt here from chewing after a while, 7 00:00:14,115 --> 00:00:15,147 it's not real. 8 00:00:15,182 --> 00:00:16,348 Lemonis: But even as he dreams 9 00:00:16,384 --> 00:00:18,283 of expanding beyond the Windy City... 10 00:00:18,319 --> 00:00:19,852 Corey: I want 10 more. 11 00:00:19,887 --> 00:00:22,087 Lemonis: ...his business is growing stale. 12 00:00:22,123 --> 00:00:25,657 That store should do $2.5 million, not $1.5 million. 13 00:00:25,693 --> 00:00:30,095 Owner Corey Kaplan has a long history in the industry 14 00:00:30,131 --> 00:00:31,764 and an ego to match. 15 00:00:31,799 --> 00:00:33,932 Corey: They didn't even know how to say bagel in Chicago 16 00:00:33,968 --> 00:00:35,267 until I got there. 17 00:00:35,302 --> 00:00:37,669 Lemonis: Yet his branding is uninspired. 18 00:00:37,705 --> 00:00:40,606 It looks old and not reflective of you. 19 00:00:40,641 --> 00:00:43,442 His product mix is all over the place. 20 00:00:43,477 --> 00:00:44,710 Why have capers? 21 00:00:44,745 --> 00:00:46,545 And while he and his wife have overcome 22 00:00:46,580 --> 00:00:48,147 great challenges together... 23 00:00:48,182 --> 00:00:50,783 Corey: We have five children. Two of them are in heaven. 24 00:00:50,818 --> 00:00:53,852 Lemonis: ...he struggles with giving her a say in the company. 25 00:00:53,888 --> 00:00:56,155 Laurie, this is your project... -Corey: No. 26 00:00:56,190 --> 00:00:58,824 Lemonis: If I can't push him to rise to the occasion... 27 00:00:58,859 --> 00:01:00,793 Corey: I'm not prepared to say, 28 00:01:00,828 --> 00:01:02,961 "Some new guy came in, now it's different." 29 00:01:02,997 --> 00:01:07,132 Lemonis: ...his grand plans will never get off the ground. 30 00:01:07,168 --> 00:01:08,967 My name is Marcus Lemonis, 31 00:01:09,003 --> 00:01:12,838 and I risk my own money to save struggling businesses. 32 00:01:12,873 --> 00:01:14,339 We're not gonna wake up every morning 33 00:01:14,375 --> 00:01:15,808 wondering if we have a job. 34 00:01:15,843 --> 00:01:17,342 We're gonna wake up every morning 35 00:01:17,378 --> 00:01:19,211 wondering how many jobs we have to do. 36 00:01:19,246 --> 00:01:20,913 It's not always pretty. 37 00:01:20,948 --> 00:01:23,549 Everything's gonna change. Everything. 38 00:01:23,584 --> 00:01:27,386 But I do it to save jobs, and I do it to make money. 39 00:01:27,421 --> 00:01:28,987 This... Let's go to work. 40 00:01:29,023 --> 00:01:30,255 ...is "The Profit." 41 00:01:30,291 --> 00:01:38,130 ♪♪ 42 00:01:38,165 --> 00:01:42,067 One of the things that appeals to me about NYC Bagel Deli 43 00:01:42,103 --> 00:01:43,569 is that people know it. 44 00:01:43,604 --> 00:01:45,704 It's been around a long time. -Carlos: Two dozen? 45 00:01:45,739 --> 00:01:47,072 Corey: A dozen and a half, Carlos. 46 00:01:47,108 --> 00:01:48,407 Carlos: All right, dozen and a half. 47 00:01:48,442 --> 00:01:49,608 Corey: Yeah, buddy. 48 00:01:49,643 --> 00:01:50,776 Lemonis: But I also know that bagels 49 00:01:50,811 --> 00:01:53,278 have unbelievable margins. 50 00:01:53,314 --> 00:01:54,646 Carlos: Thank you. We appreciate it. 51 00:01:54,682 --> 00:01:56,849 -Woman: Thank you. -Carlos: Gentlemen! 52 00:01:56,884 --> 00:01:58,684 Men: Thank you! 53 00:01:58,719 --> 00:02:00,085 Lemonis: So I'm meeting up with the owners 54 00:02:00,121 --> 00:02:02,688 at their North Avenue location to learn more. 55 00:02:02,723 --> 00:02:04,556 -Corey: [ Chuckling ] Hey! -Lemonis: Hey. I'm Marcus. 56 00:02:04,592 --> 00:02:06,058 Corey: I know who you are. I'm Corey. 57 00:02:06,093 --> 00:02:07,459 It's nice to meet you. -Lemonis: Nice to meet you. 58 00:02:07,495 --> 00:02:08,961 Corey: Yeah, yeah, yeah. This is my wife. 59 00:02:08,996 --> 00:02:09,728 Lemonis: How are you? 60 00:02:09,763 --> 00:02:11,396 Nice to meet you. You're the boss? 61 00:02:11,432 --> 00:02:13,031 Corey: That's Laurie, she's a hugger. 62 00:02:13,067 --> 00:02:14,099 Lemonis: Who's the boss? 63 00:02:14,135 --> 00:02:15,434 Laurie: He is the boss. 64 00:02:15,469 --> 00:02:18,003 He's the main -- he's the main... 65 00:02:18,038 --> 00:02:19,771 -Corey: I don't know. -Laurie: Yes. 66 00:02:19,807 --> 00:02:21,406 -Lemonis: Hi. How are you? -Carlos: Hey. How are you? 67 00:02:21,442 --> 00:02:24,109 Lemonis: Good. What are the types of bagels that you have? 68 00:02:24,145 --> 00:02:27,446 Carlos: 13 kind of bagels, you can show them behind me. 69 00:02:27,481 --> 00:02:30,082 Lemonis: I'm gonna have everything bagel. 70 00:02:30,117 --> 00:02:32,618 What do you sell one bagel for? -Corey: $1.29. 71 00:02:32,653 --> 00:02:33,986 Lemonis: What does it cost to make one bagel? 72 00:02:34,021 --> 00:02:35,020 Corey: About 10 cents. 73 00:02:35,055 --> 00:02:36,488 -Lemonis: In materials? -Corey: In materials. 74 00:02:36,524 --> 00:02:37,556 Lemonis: And another 10 in labor? 75 00:02:37,591 --> 00:02:38,891 Corey: Exactly. 76 00:02:38,926 --> 00:02:40,259 Lemonis: So that's part of the beauty 77 00:02:40,294 --> 00:02:41,827 of being in this business. -Corey: Of course. 78 00:02:41,862 --> 00:02:44,630 Lemonis: It's high margin. Take your half. 79 00:02:44,665 --> 00:02:45,731 Corey: Okay, thanks. 80 00:02:45,766 --> 00:02:47,399 Laurie: [ Laughs ] 81 00:02:47,434 --> 00:02:49,968 Man: What can I get for you today? 82 00:02:50,004 --> 00:02:53,005 Laurie: Now, I have a bagel every single day. 83 00:02:53,040 --> 00:02:54,139 Corey: It's a good bagel. 84 00:02:54,175 --> 00:02:56,508 If it doesn't hurt here from chewing after a while, 85 00:02:56,544 --> 00:02:57,676 it's not real. 86 00:02:57,711 --> 00:02:59,511 Lemonis: The flavor's amazing. 87 00:02:59,547 --> 00:03:02,080 I love the size. I love the weight. 88 00:03:02,116 --> 00:03:07,085 It's the consistency. It's a little overcooked. 89 00:03:07,121 --> 00:03:07,953 Corey: In your opinion. 90 00:03:07,988 --> 00:03:10,656 I mean, we've been here for a while. 91 00:03:10,691 --> 00:03:12,457 19 years. We're doing something right. 92 00:03:12,493 --> 00:03:14,092 People wait on line to get 'em. 93 00:03:14,128 --> 00:03:16,495 I don't think I'm gonna change the recipe just because you said 94 00:03:16,530 --> 00:03:17,596 it's -- You know what I mean? 95 00:03:17,631 --> 00:03:18,797 In all fairness. 96 00:03:18,832 --> 00:03:20,432 Lemonis: When you invest in a business, 97 00:03:20,467 --> 00:03:23,769 you're investing in product, you're investing in process, 98 00:03:23,804 --> 00:03:26,672 but you're first and foremost investing in people. 99 00:03:26,707 --> 00:03:29,174 Some are collaborative, and some are less so. 100 00:03:29,210 --> 00:03:31,543 I don't know if Corey's open to change, 101 00:03:31,579 --> 00:03:34,146 but I'm gonna keep pushing until we find out. 102 00:03:34,181 --> 00:03:37,683 ♪♪ 103 00:03:37,718 --> 00:03:41,887 How do you think about what you put on here? 104 00:03:41,922 --> 00:03:43,889 Corey: The fruit started off banana, orange, apple... 105 00:03:43,924 --> 00:03:45,157 Lemonis: You sell a lot of it? 106 00:03:45,192 --> 00:03:46,892 Corey: We do sell small amounts. 107 00:03:46,927 --> 00:03:49,461 Lemonis: The front counter was stacked so high. 108 00:03:49,496 --> 00:03:51,129 It was bananas and cookies. 109 00:03:51,165 --> 00:03:53,165 I couldn't even see anybody's face. 110 00:03:53,200 --> 00:03:57,502 And by the way, none of the items were New York items. 111 00:03:57,538 --> 00:03:59,905 I don't even see cheesecake here. 112 00:03:59,940 --> 00:04:01,974 So this is -- I should not think about this as like 113 00:04:02,009 --> 00:04:03,809 a New York traditional deli. -Corey: Yeah. 114 00:04:03,844 --> 00:04:07,179 Lemonis: Don't pay attention to New York City Bagel Deli? 115 00:04:07,214 --> 00:04:08,680 Why have Italian capers? 116 00:04:08,716 --> 00:04:11,149 Corey: You use probably a couple cases a week 117 00:04:11,185 --> 00:04:12,217 with your lox sandwich. 118 00:04:12,253 --> 00:04:13,485 So the rest of 'em sit here. 119 00:04:13,520 --> 00:04:15,487 We need one, hey, dump it in the thing. 120 00:04:15,522 --> 00:04:17,889 But I can't tell you the last time we sold one of these. 121 00:04:17,925 --> 00:04:20,225 Lemonis: Look, bagels have amazing margins, 122 00:04:20,261 --> 00:04:23,495 but it's the ancillary products that will actually build 123 00:04:23,530 --> 00:04:26,365 on to the size of the order if the products that are there 124 00:04:26,400 --> 00:04:28,767 are things that people actually want to buy. 125 00:04:28,802 --> 00:04:30,502 So what are the locations? We're on North Avenue. 126 00:04:30,537 --> 00:04:31,837 Corey: This is the original. 127 00:04:31,872 --> 00:04:34,172 And then the second one, which is Dearborn -- 128 00:04:34,208 --> 00:04:36,675 Dearborn and Grant, and the Willis Tower. 129 00:04:36,710 --> 00:04:38,176 Lemonis: Like a kiosk? 130 00:04:38,212 --> 00:04:40,078 Corey: Yeah, a little bit more than a kiosk, but... 131 00:04:40,114 --> 00:04:42,014 -Lemonis: Not a full store. -Corey: Not a full store. 132 00:04:42,049 --> 00:04:43,949 Lemonis: And then the revenue out of this location? 133 00:04:43,984 --> 00:04:47,019 Corey: This is good for about $95,000, $100,000 a month. 134 00:04:47,054 --> 00:04:49,354 -Lemonis: And Dearborn? -Corey: About the same. 135 00:04:49,390 --> 00:04:50,522 Lemonis: And Willis? 136 00:04:50,557 --> 00:04:52,624 Corey: $50,000 a month. I want 10 more of them. 137 00:04:52,660 --> 00:04:54,126 -Lemonis: [ Laughing ] Yeah. -Corey: Yeah. 138 00:04:54,161 --> 00:04:56,328 Lemonis: The fact that the Dearborn 139 00:04:56,363 --> 00:04:57,696 and the North Avenue location 140 00:04:57,731 --> 00:04:59,598 generate over $100,000 a month 141 00:04:59,633 --> 00:05:00,899 is pretty awesome. 142 00:05:00,934 --> 00:05:01,800 I'm impressed that he's been able 143 00:05:01,835 --> 00:05:05,704 to accomplish that number with what I see. 144 00:05:05,739 --> 00:05:10,042 It tells me that the potential is massive. 145 00:05:10,077 --> 00:05:11,576 You're gonna teach me today how to make a bagel, right? 146 00:05:11,612 --> 00:05:12,611 Corey: Right now I'm gonna show you. 147 00:05:12,646 --> 00:05:14,379 Look, here. Come on. -Lemonis: Let's go! 148 00:05:14,415 --> 00:05:15,781 Man: Let's do it. 149 00:05:15,816 --> 00:05:17,215 Lemonis: Everybody's fired up about bagels. 150 00:05:17,251 --> 00:05:19,284 -Man: Let's do it. -Corey: So this the mixer. 151 00:05:19,320 --> 00:05:21,787 It's giving you the consistency that will allow it 152 00:05:21,822 --> 00:05:23,121 to run through the bagel machine. 153 00:05:23,157 --> 00:05:24,723 Go, look, right into that hopper. Go. 154 00:05:24,758 --> 00:05:26,058 Lemonis: I mean, it's not light. 155 00:05:26,093 --> 00:05:27,993 Corey: Go. throw it. There you go. 156 00:05:28,028 --> 00:05:29,561 Okay, start. 157 00:05:29,596 --> 00:05:30,996 [ Machine whirs ] 158 00:05:31,031 --> 00:05:31,930 There we go. 159 00:05:31,965 --> 00:05:33,231 It will go back and forth, 160 00:05:33,267 --> 00:05:36,068 and it will cut 4-ounce pieces of dough. 161 00:05:36,103 --> 00:05:38,804 It's gonna run through here, 162 00:05:38,839 --> 00:05:41,106 and it's gonna be formed into a bagel. 163 00:05:43,010 --> 00:05:44,176 Lemonis: How long you been doing this? 164 00:05:44,211 --> 00:05:45,177 Neto: 16 years. 165 00:05:45,212 --> 00:05:46,578 -Lemonis: Here? -Neto: Yeah. 166 00:05:46,613 --> 00:05:47,579 -Lemonis: With him? -Neto: Yeah. 167 00:05:47,614 --> 00:05:48,914 I was taught by a gentleman 168 00:05:48,949 --> 00:05:50,615 who was a fourth-generation bagel maker. 169 00:05:50,651 --> 00:05:52,451 Lemonis: All right, back out. Let me show you how to do this. 170 00:05:52,486 --> 00:05:54,753 Corey: Look at this. We got a replacement for you. 171 00:05:54,788 --> 00:05:56,355 Lemonis: They look more like donuts. 172 00:05:56,390 --> 00:05:57,856 Holy [bleep] 173 00:05:57,891 --> 00:05:59,458 They're moving too fast! Here, I'll try to keep them -- 174 00:05:59,493 --> 00:06:00,992 Corey: Now what are we gonna do? There's too many coming out. 175 00:06:01,028 --> 00:06:02,094 Now to shut the machine! 176 00:06:02,129 --> 00:06:03,528 Shut it down. Shut it down. 177 00:06:03,564 --> 00:06:04,863 Neto: There you go. There you go. 178 00:06:04,898 --> 00:06:06,031 Corey: Shut it down. There you go. All right. 179 00:06:06,066 --> 00:06:07,499 Now, get 'em into the water. 180 00:06:07,534 --> 00:06:10,168 The water's boiling, and then we're stirring them up. 181 00:06:10,204 --> 00:06:11,870 You want to try it? -Lemonis: Yeah. 182 00:06:11,905 --> 00:06:13,939 Corey: This is actually going to cook the outside, 183 00:06:13,974 --> 00:06:16,675 which gives us the hard outside, soft inside. 184 00:06:16,710 --> 00:06:19,945 It's the traditional New York style kettle-boiled bagel. 185 00:06:19,980 --> 00:06:22,447 And now you're gonna take as many as you can, 186 00:06:22,483 --> 00:06:24,816 walk 'em right over here, and dump 'em right here. 187 00:06:24,852 --> 00:06:27,552 There you go. Dump 'em there, and let's seed them. 188 00:06:27,588 --> 00:06:28,854 Go ahead. Seed 'em. 189 00:06:28,889 --> 00:06:31,823 And these bagels are put into the oven. 190 00:06:31,859 --> 00:06:33,358 Nice and easy. 191 00:06:33,394 --> 00:06:34,993 If we went to go look at this bagel 192 00:06:35,028 --> 00:06:37,129 and this bagel at the end didn't look good 193 00:06:37,164 --> 00:06:39,030 because it was maybe sideways, 194 00:06:39,066 --> 00:06:41,233 it's up to us to throw it away... 195 00:06:41,268 --> 00:06:43,034 Lemonis: Why aren't you making bagel chips out of all of 'em? 196 00:06:43,070 --> 00:06:45,404 -Laurie: Amen. Thank you. -Lemonis: You agree with that? 197 00:06:45,439 --> 00:06:47,472 Laurie: Oh, we argue about it all the time. 198 00:06:47,508 --> 00:06:50,342 Laurie: I would love bagel chips to be mass produced. 199 00:06:50,377 --> 00:06:51,910 Lemonis: Why are you arguing about it? 200 00:06:51,945 --> 00:06:53,278 Corey: Because there's a lot more involved. 201 00:06:53,313 --> 00:06:54,913 You got to cut 'em, you got to put 'em in 202 00:06:54,948 --> 00:06:56,348 and bake 'em, you got to bag 'em. 203 00:06:56,383 --> 00:06:58,350 Lemonis: Her point is is that she has an idea 204 00:06:58,385 --> 00:07:00,352 and she's just trying to... -Corey: Oh, yeah. 205 00:07:00,387 --> 00:07:02,320 Lemonis: We don't really need him for the bagel chips, do we? 206 00:07:02,356 --> 00:07:04,489 Laurie: The bagel chips is a business of its own. 207 00:07:04,525 --> 00:07:05,991 Lemonis: It could be Laurie's Bagel Chips. 208 00:07:06,026 --> 00:07:07,592 Laurie: It would be its own business. 209 00:07:07,628 --> 00:07:09,027 -Corey: Laurie and Marcus. -Lemonis: No, Laurie's is fine. 210 00:07:09,062 --> 00:07:10,095 Corey: No, no, take her with you. 211 00:07:10,130 --> 00:07:11,663 Go ahead. Laurie and Marcus. 212 00:07:11,698 --> 00:07:14,232 Laurie: I don't speak when you're speaking, so don't speak. 213 00:07:14,268 --> 00:07:15,167 Okay. 214 00:07:15,202 --> 00:07:16,868 Lemonis: The fact that Corey doesn't see 215 00:07:16,904 --> 00:07:19,204 the value of reusing existing product 216 00:07:19,239 --> 00:07:20,138 to make more money 217 00:07:20,174 --> 00:07:22,140 just tells me that if it's not his idea, 218 00:07:22,176 --> 00:07:24,009 it's not gonna go anywhere. 219 00:07:24,044 --> 00:07:26,178 Let's go to Dearborn. -Corey: Yeah, okay. 220 00:07:26,213 --> 00:07:32,184 ♪♪ 221 00:07:32,219 --> 00:07:38,023 ♪♪ 222 00:07:38,058 --> 00:07:39,758 Lemonis: Walking up to the second location, 223 00:07:39,793 --> 00:07:42,027 the first thing I notice is this lame, 224 00:07:42,062 --> 00:07:44,129 dinky awning that, by the way, 225 00:07:44,164 --> 00:07:46,064 doesn't even match the first location, 226 00:07:46,099 --> 00:07:49,067 and looks like it was here 25 years ago. 227 00:07:49,102 --> 00:07:50,569 How you doing? -Corey: Good. How are you? 228 00:07:50,604 --> 00:07:52,037 Lemonis: Good. 229 00:07:52,072 --> 00:07:53,972 Corey: What's going on? 230 00:07:54,007 --> 00:07:55,640 Lemonis: This is a lot bigger. 231 00:07:55,676 --> 00:07:57,209 Corey: It's a little different. 232 00:07:57,244 --> 00:07:59,077 Lemonis: Do you mind putting your coat on for a second? 233 00:07:59,112 --> 00:08:00,479 -Corey: Of course. -Lemonis: Okay. 234 00:08:00,514 --> 00:08:01,746 I want to just go outside. -Corey: Of course. 235 00:08:01,782 --> 00:08:03,081 [ Horn honks ] 236 00:08:03,116 --> 00:08:05,884 Lemonis: On a scale of 1 to 10, 237 00:08:05,919 --> 00:08:08,587 and this is just me asking, 238 00:08:08,622 --> 00:08:12,324 how would you rate your façade, the light, the openness? 239 00:08:12,359 --> 00:08:14,326 Corey: I see what you're saying. A zero probably. 240 00:08:14,361 --> 00:08:16,461 -Lemonis: Yeah, it's dark. -Corey: I'm glad you asked. 241 00:08:16,497 --> 00:08:19,164 Lemonis: It looks old and not reflective of you 242 00:08:19,199 --> 00:08:21,066 because, I mean, you're -- 243 00:08:21,101 --> 00:08:22,567 -Corey: Aah! I got you. -Lemonis: Yeah. 244 00:08:22,603 --> 00:08:23,668 Do that again. -Corey: Ah! 245 00:08:23,704 --> 00:08:25,170 Lemonis: [ Chuckles ] Okay. 246 00:08:25,205 --> 00:08:26,872 Corey: So look. Let me show you something. 247 00:08:26,907 --> 00:08:28,440 This is the cooler. -Lemonis: Okay. 248 00:08:28,475 --> 00:08:29,774 Corey: So I'll fill this up. 249 00:08:29,810 --> 00:08:30,909 Lemonis: But there's no mixing machine. 250 00:08:30,944 --> 00:08:32,244 Corey: Correct. 251 00:08:32,279 --> 00:08:33,912 Lemonis: So where is the dough coming from? 252 00:08:33,947 --> 00:08:36,147 Corey: The other store -- after I leave you tonight, 253 00:08:36,183 --> 00:08:38,016 I'm gonna go over there, me personally, 254 00:08:38,051 --> 00:08:40,685 put the racks of bagels that were made today 255 00:08:40,721 --> 00:08:42,621 in the truck, bring 'em over here. 256 00:08:42,656 --> 00:08:45,357 Lemonis: You could do that over here, but you don't? 257 00:08:45,392 --> 00:08:47,025 Corey: Yeah, and is it really cost effective 258 00:08:47,060 --> 00:08:48,760 to have another machine and another staff? 259 00:08:48,795 --> 00:08:50,529 And then you don't have the consistency. 260 00:08:50,564 --> 00:08:52,631 Lemonis: If Corey wants to grow this business, 261 00:08:52,666 --> 00:08:56,935 he's not gonna be able to prep, boil, and proof mass production 262 00:08:56,970 --> 00:08:59,170 out of the very small kitchen on North Avenue. 263 00:08:59,206 --> 00:09:02,140 Ultimately what this business needs is a commissary model -- 264 00:09:02,175 --> 00:09:05,110 A larger space that allows for the storage of raw materials, 265 00:09:05,145 --> 00:09:07,178 the prep of the dough, the boiling of the product, 266 00:09:07,214 --> 00:09:08,713 and the proofing of the product. 267 00:09:08,749 --> 00:09:11,650 And then it could be transported to individual locations 268 00:09:11,685 --> 00:09:13,184 in the Chicagoland area, 269 00:09:13,220 --> 00:09:15,620 and the final baking process can happen there. 270 00:09:15,656 --> 00:09:17,989 The one big financial advantage to that 271 00:09:18,025 --> 00:09:19,958 is as he opens additional locations, 272 00:09:19,993 --> 00:09:21,826 they don't need to be as big. 273 00:09:21,862 --> 00:09:23,828 ♪♪ 274 00:09:23,864 --> 00:09:25,463 I'm Marcus. -Ray: Hi. Ray. 275 00:09:25,499 --> 00:09:26,965 -Lemonis: Nice to meet you. -Ray: Nice to meet you, as well. 276 00:09:27,000 --> 00:09:28,633 Lemonis: Is Corey easy to work with? 277 00:09:28,669 --> 00:09:30,135 Ray: He's a good man. 278 00:09:30,170 --> 00:09:32,637 Knowing the type of guy he is and how kind he is, 279 00:09:32,673 --> 00:09:33,838 if you just break it down to him 280 00:09:33,874 --> 00:09:35,140 and let him know you need some help, 281 00:09:35,175 --> 00:09:36,508 he's the first one that wants to help. 282 00:09:36,543 --> 00:09:38,310 He'd make sure that the guys here are happy 283 00:09:38,345 --> 00:09:40,912 and they make enough money to take home for their family, 284 00:09:40,948 --> 00:09:43,048 and he might give them a little extra hours, 285 00:09:43,083 --> 00:09:44,316 and that's what makes him special. 286 00:09:44,351 --> 00:09:46,985 If you're not inside the doors with him, 287 00:09:47,020 --> 00:09:50,522 you'll never understand. 288 00:09:50,557 --> 00:09:52,557 Lemonis: Can the three of us sit down for a few minutes? 289 00:09:52,593 --> 00:09:53,825 Corey: Sure. 290 00:09:53,860 --> 00:09:54,993 Lemonis: I always want to understand 291 00:09:55,028 --> 00:09:56,328 the people side of it first. 292 00:09:56,363 --> 00:09:58,930 I mean, why are you in this business? 293 00:09:58,966 --> 00:10:00,332 What's your motivation? 294 00:10:00,367 --> 00:10:02,100 Corey: This is all I really have ever done. 295 00:10:02,135 --> 00:10:03,735 I started working at a bagel place 296 00:10:03,770 --> 00:10:07,539 that my father was working at in the early '80s in New Jersey. 297 00:10:07,574 --> 00:10:09,908 And we went to Florida with the first store 298 00:10:09,943 --> 00:10:11,109 and then even the second store. 299 00:10:11,144 --> 00:10:12,544 Then I met Laurie. 300 00:10:12,579 --> 00:10:15,513 From Florida to here -- 301 00:10:15,549 --> 00:10:20,785 we -- we have five children, two of them are in heaven. 302 00:10:20,821 --> 00:10:22,354 They had polycystic kidney disease, 303 00:10:22,389 --> 00:10:25,123 and basically it's a disease that captures 304 00:10:25,158 --> 00:10:27,225 and covers your organs with cysts. 305 00:10:27,260 --> 00:10:28,960 But we came here because they promised us 306 00:10:28,996 --> 00:10:32,364 that there was a better chance to be on a list for transplant. 307 00:10:32,399 --> 00:10:34,899 So we literally left the house and the businesses. 308 00:10:34,935 --> 00:10:37,369 We rented a house here immediately. 309 00:10:37,404 --> 00:10:39,437 Lemonis: How old were they when all this was happening? 310 00:10:39,473 --> 00:10:42,440 Corey: My daughter was 19 months when she passed, 311 00:10:42,476 --> 00:10:45,377 and my son only made it a couple days, so. 312 00:10:45,412 --> 00:10:47,212 -Lemonis: I'm sorry. -Corey: Yeah, no, it's sad. 313 00:10:47,247 --> 00:10:48,680 It's horrible, you know? -Lemonis: I'm really sorry. 314 00:10:48,715 --> 00:10:52,150 Lemonis: And your son, what was his name? 315 00:10:52,185 --> 00:10:54,452 -Laurie: Corey. And my daughter was Corri. 316 00:10:54,488 --> 00:10:57,255 Lemonis: How'd you survive that? I can't even imagine that. 317 00:10:57,290 --> 00:10:59,391 Laurie: [ Voice breaking ] When a child dies, 318 00:10:59,426 --> 00:11:02,293 there's like a 90 percent chance of people divorcing and it... 319 00:11:02,329 --> 00:11:04,996 -Corey: It made us stronger. -Laurie: ...brought us closer. 320 00:11:05,032 --> 00:11:07,065 Corey: Most people would have quit, 321 00:11:07,100 --> 00:11:08,967 but we had three other kids. 322 00:11:09,002 --> 00:11:10,969 Lemonis: Candidly, I am not a parent, 323 00:11:11,004 --> 00:11:12,437 and so I don't know what that feels like 324 00:11:12,472 --> 00:11:15,140 and can't even begin to imagine it. 325 00:11:15,175 --> 00:11:18,076 But even if I tried to imagine, 326 00:11:18,111 --> 00:11:21,012 I don't know that I could push through, 327 00:11:21,048 --> 00:11:22,580 and I give them credit for that. 328 00:11:22,616 --> 00:11:24,249 If I couldn't meet him and you were gonna try 329 00:11:24,284 --> 00:11:28,486 to describe him to me, how would you describe him? 330 00:11:28,522 --> 00:11:30,255 Laurie: Lovable, 331 00:11:30,290 --> 00:11:36,261 larger than life, very generous, kind, loyal. 332 00:11:36,296 --> 00:11:38,029 -Lemonis: Great husband? -Laurie: Yes. 333 00:11:38,065 --> 00:11:39,364 -Lemonis: Great father? -Laurie: Yes. 334 00:11:39,399 --> 00:11:42,367 -Lemonis: Good boss? -Laurie: Definitely. 335 00:11:42,402 --> 00:11:46,304 ♪♪ 336 00:11:46,339 --> 00:11:47,505 -Lemonis: Nice to see you. -Laurie: Hi. 337 00:11:47,541 --> 00:11:48,807 Good to see you. -Corey: What's up, boss? 338 00:11:48,842 --> 00:11:50,442 Lemonis: My man, what's happening? 339 00:11:50,477 --> 00:11:52,177 -Corey: Good to see you, man. -Lemonis: Good seeing you. 340 00:11:52,212 --> 00:11:53,945 What is this chain you're wearing? 341 00:11:53,980 --> 00:11:55,847 Corey: It's a whole solid gold bagel 342 00:11:55,882 --> 00:11:57,315 with diamonds for the salt. 343 00:11:57,350 --> 00:11:58,683 Lemonis: Where'd you get that? 344 00:11:58,719 --> 00:12:00,351 Corey: Laurie got it for me 25 years ago. 345 00:12:00,387 --> 00:12:01,953 Lemonis: That's how long you've been in the business? 346 00:12:01,988 --> 00:12:03,822 Corey: Probably longer than that. 347 00:12:03,857 --> 00:12:05,557 Laurie: You've been in the business since the day you were born. 348 00:12:05,592 --> 00:12:07,225 Come on. It's in your blood. -Corey: Probably. 349 00:12:07,260 --> 00:12:08,393 Lemonis: You're a bagel man through and through. 350 00:12:08,428 --> 00:12:09,794 Corey: That's where it started. 351 00:12:09,830 --> 00:12:12,297 Originally, the stores were Corey's Bagels. 352 00:12:12,332 --> 00:12:14,165 Laurie: Which I like better than NYC, but that's okay. 353 00:12:14,201 --> 00:12:15,500 Corey: But I'm gonna come back to that, okay? 354 00:12:15,535 --> 00:12:18,369 Corey's Bagels for years and years and years. 355 00:12:18,405 --> 00:12:21,740 When we came here, it was New York Bagel Deli, 356 00:12:21,775 --> 00:12:23,808 which I'd purchased from a friend of mine. 357 00:12:23,844 --> 00:12:24,876 The name came with it. 358 00:12:24,911 --> 00:12:26,344 Lemonis: You bought one location. 359 00:12:26,379 --> 00:12:27,579 -Corey: I bought one location. -Lemonis: And then 360 00:12:27,614 --> 00:12:28,980 you duplicated it and put it up again. 361 00:12:29,015 --> 00:12:30,315 Why didn't you just call it Corey's? 362 00:12:30,350 --> 00:12:31,583 Corey: I left well enough alone 363 00:12:31,618 --> 00:12:34,319 because it already had a -- you know, it had a presence. 364 00:12:34,354 --> 00:12:36,154 Laurie: I wanted it to be Corey's. 365 00:12:36,189 --> 00:12:37,655 Corey: Laurie, stop. 366 00:12:37,691 --> 00:12:40,725 Lemonis: Now, don't do that to her. Would you stop? 367 00:12:40,761 --> 00:12:42,660 Did you bring your financials? -Corey: I did. 368 00:12:42,696 --> 00:12:44,095 -Lemonis: Can we look over 'em? -Corey: Of course. 369 00:12:44,131 --> 00:12:46,664 Lemonis: Okay. 370 00:12:46,700 --> 00:12:49,367 North Avenue -- 2015, 371 00:12:49,402 --> 00:12:53,705 $1,296,000 in revenue, made $152,000. 372 00:12:53,740 --> 00:12:59,611 In 2016, $1,335,000 in revenue, $181,000 in profit. 373 00:12:59,646 --> 00:13:02,714 Let's look over at Dearborn, which is the second location. 374 00:13:02,749 --> 00:13:04,182 That's the larger location. 375 00:13:04,217 --> 00:13:08,720 So in 2015, $1,255,000, made $191,000. 376 00:13:08,755 --> 00:13:15,527 2016, $1,293,000 in revenue, made $210,000. 377 00:13:15,562 --> 00:13:17,028 Dearborn and North Avenues... -Corey: Yes. 378 00:13:17,063 --> 00:13:18,930 Lemonis: ...both making money, and the Willis location? 379 00:13:18,965 --> 00:13:20,698 Corey: Well, it's just a pop up. 380 00:13:20,734 --> 00:13:22,100 Lemonis: So we'll just focus on these two. 381 00:13:22,135 --> 00:13:23,635 Corey: I agree. 382 00:13:23,670 --> 00:13:25,370 Lemonis: And when I look at Dearborn, I say to myself, 383 00:13:25,405 --> 00:13:27,572 "How much more revenue can be drawn through there? 384 00:13:27,607 --> 00:13:29,808 How do I get promotional to drive traffic in? 385 00:13:29,843 --> 00:13:31,376 How do I make sure that when people come in, 386 00:13:31,411 --> 00:13:33,077 I raise the average order?" 387 00:13:33,113 --> 00:13:35,213 that store should do $2.5 million. 388 00:13:35,248 --> 00:13:36,481 -Laurie: Easily. -Lemonis: Not $1.5 million. 389 00:13:36,516 --> 00:13:37,816 But sometimes I meet people that say, 390 00:13:37,851 --> 00:13:39,250 "We can't keep the lights on," 391 00:13:39,286 --> 00:13:40,451 and we help them keep the lights on. 392 00:13:40,487 --> 00:13:44,222 In this case, it's about growth, not about survival. 393 00:13:44,257 --> 00:13:49,727 So my offer is $200,000 for 25 percent. 394 00:13:49,763 --> 00:13:51,396 Corey: A couple hundred thousand dollars 395 00:13:51,431 --> 00:13:54,065 is not gonna make a difference here where we are. 396 00:13:54,100 --> 00:13:56,801 We're in a very good position right now with the stores. 397 00:13:56,837 --> 00:13:58,269 I'm very happy. 398 00:13:58,305 --> 00:13:59,437 And then honestly, I have to listen to somebody else 399 00:13:59,472 --> 00:14:00,905 for a couple hundred grand. 400 00:14:00,941 --> 00:14:02,607 I mean, you're making that face, but isn't that true? 401 00:14:02,642 --> 00:14:04,075 You're gonna put money in and not just gonna sit back. 402 00:14:04,110 --> 00:14:05,577 We're gonna go at things together. 403 00:14:05,612 --> 00:14:07,011 Laurie: But anything he says would be an asset. 404 00:14:07,047 --> 00:14:08,680 Corey: Well, I mean, again... 405 00:14:08,715 --> 00:14:11,616 Lemonis: I know where the market is in Chicago for this product. 406 00:14:11,651 --> 00:14:14,252 I know how poorly branded the business is. 407 00:14:14,287 --> 00:14:16,521 I know what loose ends exist in the business. 408 00:14:16,556 --> 00:14:19,090 I know how poorly merchandised it is. 409 00:14:19,125 --> 00:14:20,625 I know where the margins should be. 410 00:14:20,660 --> 00:14:23,628 Corey: I just don't know. I'm still thinking. 411 00:14:23,663 --> 00:14:25,196 I'm just being honest with you. 412 00:14:25,232 --> 00:14:26,531 Lemonis: What are you thinking about? 413 00:14:26,566 --> 00:14:28,266 Corey: You're not just gonna say $200,000 414 00:14:28,301 --> 00:14:29,667 and I'm not getting anything. 415 00:14:29,703 --> 00:14:30,602 What am I getting? 416 00:14:30,637 --> 00:14:32,270 You're not just putting that in to say, 417 00:14:32,305 --> 00:14:33,805 "Okay, this is what we're gonna do." 418 00:14:33,840 --> 00:14:35,273 I want to hear the rest of it. I want to see what all... 419 00:14:35,308 --> 00:14:36,507 Lemonis: Oh, you want my sales pitch? 420 00:14:36,543 --> 00:14:37,842 Corey: I want your sales pitch. 421 00:14:37,878 --> 00:14:39,444 Lemonis: I'm not selling you on anything. 422 00:14:39,479 --> 00:14:41,379 But I'm not opposed to putting in more money. 423 00:14:41,414 --> 00:14:43,548 Sometimes if the business is really working, 424 00:14:43,583 --> 00:14:45,049 I may fund up to two times, 425 00:14:45,085 --> 00:14:47,352 even three times the amount of the original deal. 426 00:14:47,387 --> 00:14:48,853 Corey: But I'm in a position right now 427 00:14:48,889 --> 00:14:50,488 where I have to really weigh it out, 428 00:14:50,523 --> 00:14:53,057 and there's just a lot more that goes into it. 429 00:14:53,093 --> 00:14:55,293 Lemonis: $200,000 for 25 percent. 430 00:14:55,328 --> 00:14:56,527 -Corey: And I said, "No." -Lemonis: Okay. 431 00:14:56,563 --> 00:14:57,996 So what's your counter? 432 00:14:58,031 --> 00:14:59,664 Corey: We can't decide that at the coffee shop. 433 00:14:59,699 --> 00:15:00,832 That, we can't. 434 00:15:00,867 --> 00:15:03,234 Lemonis: So, a week from now, you're gonna know more? 435 00:15:03,270 --> 00:15:05,336 What are you gonna know differently? 436 00:15:05,372 --> 00:15:06,804 -Corey: I don't know. -Lemonis: Until we start 437 00:15:06,840 --> 00:15:08,706 going to work, how the hell are you gonna know? 438 00:15:08,742 --> 00:15:10,475 Corey: I don't know. 439 00:15:11,578 --> 00:15:15,013 Lemonis: I don't think that either of us 440 00:15:15,048 --> 00:15:19,083 are going to come to a deal tonight 441 00:15:19,119 --> 00:15:21,519 that you're gonna live with. 442 00:15:22,622 --> 00:15:24,923 Do you want to determine it now? You said you don't want to. 443 00:15:24,958 --> 00:15:26,624 Corey: I don't. 444 00:15:26,660 --> 00:15:31,262 Lemonis: It's like, "Okay." Nice meeting you. 445 00:15:31,298 --> 00:15:32,664 Corey: You, as well, sir. 446 00:15:32,699 --> 00:15:35,333 Pleasure and honor. Honestly, I mean that. 447 00:15:35,368 --> 00:15:37,602 Thank you for your time. 448 00:15:37,637 --> 00:15:40,338 ♪♪ 449 00:15:40,373 --> 00:15:42,206 [ Door closes ] 450 00:15:44,778 --> 00:15:46,444 Lemonis: If your business is in trouble 451 00:15:46,479 --> 00:15:48,246 and you need my help, log on to... 452 00:15:51,251 --> 00:15:53,484 Lemonis: I don't think that either of us 453 00:15:53,520 --> 00:15:57,055 are going to come to a deal tonight. 454 00:15:57,090 --> 00:15:59,223 Nice meeting you. -Corey: You, as well, sir. 455 00:15:59,259 --> 00:16:02,260 ♪♪ 456 00:16:02,295 --> 00:16:03,928 [ Door closes ] 457 00:16:03,964 --> 00:16:06,464 ♪♪ 458 00:16:06,499 --> 00:16:10,468 Laurie: I don't think you heard a word he said. 459 00:16:10,503 --> 00:16:13,905 You didn't hear a word he said. 460 00:16:13,940 --> 00:16:18,910 ♪♪ 461 00:16:18,945 --> 00:16:20,511 Lemonis: To be honest with you, I never thought 462 00:16:20,547 --> 00:16:23,014 I'd hear from Corey again, but a week after we met, 463 00:16:23,049 --> 00:16:25,249 I got a call from him asking me if we could meet. 464 00:16:25,285 --> 00:16:28,519 Corey: I've asked you to call me because, first of all, 465 00:16:28,555 --> 00:16:29,921 I mean, without kissing your butt, 466 00:16:29,956 --> 00:16:31,723 I think you're wonderful with whatever you do. 467 00:16:31,758 --> 00:16:33,691 I've looked you up, I've learned a lot about you. 468 00:16:33,727 --> 00:16:36,594 I think what you do to help people is awesome. 469 00:16:36,629 --> 00:16:38,696 Lemonis: So I drove out to one of the suburbs of Chicago 470 00:16:38,732 --> 00:16:40,832 and met him at his warehouse. 471 00:16:40,867 --> 00:16:42,633 How you doin', my man? -Corey: Good, how are you? 472 00:16:42,669 --> 00:16:44,002 -Lemonis: Good to see you. -Corey: It's great to see you. 473 00:16:44,037 --> 00:16:45,570 Lemonis: I wanted to hear what he had to say. 474 00:16:45,605 --> 00:16:47,872 We both left Red Beard that night 475 00:16:47,907 --> 00:16:50,274 a little confused about what happened, 476 00:16:50,310 --> 00:16:52,176 and you've had a chance to think. 477 00:16:52,212 --> 00:16:55,847 So for me, if you want to have this brand mean something, 478 00:16:55,882 --> 00:16:57,715 it has to really be a transformation. 479 00:16:57,751 --> 00:16:59,951 -Corey: Okay. -Lemonis: And I really like you. 480 00:16:59,986 --> 00:17:01,686 You're fun to be around. -Corey: Yeah. Thank you. 481 00:17:01,721 --> 00:17:03,187 -Lemonis: Okay. -Laurie: Wow. 482 00:17:03,223 --> 00:17:04,689 Lemonis: And at the end of the day, 483 00:17:04,724 --> 00:17:06,958 you love your family and you love your kids and you 484 00:17:06,993 --> 00:17:09,160 love the history so much... -Laurie: That's super sweet. 485 00:17:09,195 --> 00:17:11,396 Lemonis: ...that that is really what needs to be celebrated. 486 00:17:11,431 --> 00:17:13,097 Corey: Wow. 487 00:17:13,133 --> 00:17:15,633 Lemonis: And I think you guys should change your name 488 00:17:15,668 --> 00:17:16,968 back to Corey's Bagels 489 00:17:17,003 --> 00:17:19,303 because I think it's a better name. 490 00:17:19,339 --> 00:17:20,638 Corey: We don't have to -- the sign doesn't 491 00:17:20,673 --> 00:17:22,473 have to say Corey's Bagels. 492 00:17:22,509 --> 00:17:25,410 Lemonis: New York City Bagel Deli is generic. 493 00:17:25,445 --> 00:17:27,078 In order to scale the business, 494 00:17:27,113 --> 00:17:31,349 it needs to have an identity that is really marketable here. 495 00:17:31,384 --> 00:17:33,418 Corey: So look, Corey's Bagels, look. 496 00:17:33,453 --> 00:17:35,553 That's what it was in Florida. 497 00:17:35,588 --> 00:17:36,854 I don't want it again. Laurie does. 498 00:17:36,890 --> 00:17:38,356 Lemonis: Do you want to move forward? 499 00:17:38,391 --> 00:17:39,724 Corey: I do want to move forward. 500 00:17:39,759 --> 00:17:42,827 My gut says a business with Marcus Lemonis 501 00:17:42,862 --> 00:17:44,562 is a better business than without. 502 00:17:44,597 --> 00:17:46,998 Lemonis: Okay. So, my offer was $200,000 503 00:17:47,033 --> 00:17:51,002 for 25 percent, and I had an $800,000 valuation. 504 00:17:51,037 --> 00:17:54,105 Corey: I've put the valuation at $1.2 million. 505 00:17:54,140 --> 00:17:56,007 Lemonis: Okay. So let's meet in the middle. 506 00:17:56,042 --> 00:17:57,608 -Corey: At a million. -Lemonis: Yep. 507 00:17:57,644 --> 00:18:01,179 So now, every $100,000 represents 10 percent. 508 00:18:01,214 --> 00:18:02,780 Corey: 10 percent, but I want to understand 509 00:18:02,816 --> 00:18:05,716 if you need to have a certain percentage. 510 00:18:05,752 --> 00:18:08,519 Laurie: I'm gonna steal Marcus' jacket because I'm freezing. 511 00:18:08,555 --> 00:18:09,887 Lemonis: Here, here, here. Corey: Look at this. 512 00:18:09,923 --> 00:18:11,589 Laurie: How is everyone like standing around? 513 00:18:11,624 --> 00:18:14,292 Corey: Look at this. 514 00:18:14,327 --> 00:18:16,094 And I'm just gonna reiterate for the same question... 515 00:18:16,129 --> 00:18:17,728 -Lemonis: Yes, sir. -Corey: ...I want you involved 516 00:18:17,764 --> 00:18:19,964 at a percentage that's gonna make you as... 517 00:18:19,999 --> 00:18:22,300 Lemonis: Pick a number, and I'll react to it. 518 00:18:22,335 --> 00:18:26,637 ♪♪ 519 00:18:26,673 --> 00:18:28,139 Corey: 25 percent, $250,000. 520 00:18:28,174 --> 00:18:29,240 Lemonis: Does that work for you? 521 00:18:29,275 --> 00:18:30,408 -Corey: It works. -Lemonis: Great. 522 00:18:30,443 --> 00:18:31,776 Corey: All right. Welcome aboard. 523 00:18:31,811 --> 00:18:33,544 -Lemonis: We got a deal. -Corey: Let's go to work. 524 00:18:33,580 --> 00:18:39,450 ♪♪ 525 00:18:39,486 --> 00:18:41,619 All right, so, guys, as you guys know 526 00:18:41,654 --> 00:18:44,122 we have great months, we have okay months, 527 00:18:44,157 --> 00:18:47,058 but in order to go to the next level, we need to redo things. 528 00:18:47,093 --> 00:18:49,060 And one of the big things that we wanted to do, 529 00:18:49,095 --> 00:18:50,928 we're gonna start to make bagel chips. 530 00:18:50,964 --> 00:18:53,764 Lemonis: Corey, you know this is actually -- 531 00:18:53,800 --> 00:18:54,932 this is actually what I do. 532 00:18:54,968 --> 00:18:56,501 Corey: Well, then go ahead, sir. 533 00:18:56,536 --> 00:18:58,169 Lemonis: Okay. My name is Marcus Lemonis. 534 00:18:58,204 --> 00:19:01,939 And my job is truly to get in and help small businesses. 535 00:19:01,975 --> 00:19:04,075 In some cases, the businesses are struggling. 536 00:19:04,110 --> 00:19:07,245 In other cases, they're doing just fine, like this place. 537 00:19:07,280 --> 00:19:08,913 Place makes good money... -Corey: Doing well. 538 00:19:08,948 --> 00:19:11,082 Lemonis: ...the staff is amazing, the product's good, 539 00:19:11,117 --> 00:19:13,484 but does everybody agree that it could get better? 540 00:19:13,520 --> 00:19:14,785 -Man: Yes. -Man 541 00:19:14,821 --> 00:19:17,688 Lemonis: And so I agreed to invest $250,000 542 00:19:17,724 --> 00:19:19,190 to become a partner in the business. 543 00:19:19,225 --> 00:19:20,992 One of the things that we want to do is bring 544 00:19:21,027 --> 00:19:23,995 more authentic New York style products. 545 00:19:24,030 --> 00:19:26,197 We want to be different than everybody else. 546 00:19:26,232 --> 00:19:27,598 It's the best bagel place, 547 00:19:27,634 --> 00:19:29,367 but we don't just want to just be a bagel place. 548 00:19:29,402 --> 00:19:32,203 And also, the name of the store is definitely changing. 549 00:19:32,238 --> 00:19:35,806 Corey: Oh. Oh. 550 00:19:35,842 --> 00:19:37,441 Lemonis: In order to really scale this business, 551 00:19:37,477 --> 00:19:40,044 I have a number of initiatives that I want to put in place. 552 00:19:40,079 --> 00:19:43,114 First and foremost, I want to develop one concept store 553 00:19:43,149 --> 00:19:46,184 that really accounts for a better process for the customer 554 00:19:46,219 --> 00:19:48,619 and a higher register ring for the company. 555 00:19:48,655 --> 00:19:50,655 That's gonna be the Dearborn location. 556 00:19:50,690 --> 00:19:52,290 Number two, I want to understand 557 00:19:52,325 --> 00:19:55,726 how this company's gonna grow by developing a commissary model 558 00:19:55,762 --> 00:19:57,461 that allows the business to open 559 00:19:57,497 --> 00:19:59,497 more locations and wholesale. 560 00:19:59,532 --> 00:20:00,798 I also want to work with Laurie 561 00:20:00,833 --> 00:20:02,200 to develop the bagel chips. 562 00:20:02,235 --> 00:20:04,335 And most importantly, I want to bring in 563 00:20:04,370 --> 00:20:06,437 New York City-based products 564 00:20:06,472 --> 00:20:08,639 so that we really can feel authentic. 565 00:20:08,675 --> 00:20:10,575 What do you guys think about what's happening? 566 00:20:10,610 --> 00:20:12,176 Lamale: Excited. I'm ready to get it started, 567 00:20:12,212 --> 00:20:13,978 get it moving, and up and running. 568 00:20:14,013 --> 00:20:15,546 Lemonis: I say we get to work. Let's get back to work. 569 00:20:15,582 --> 00:20:18,149 Corey: Let's do it. Let's rock and roll. 570 00:20:18,184 --> 00:20:20,084 Lemonis: The Kaplans and I have a ton of work to do, 571 00:20:20,119 --> 00:20:23,487 and I don't want to waste any time getting started. 572 00:20:23,523 --> 00:20:24,855 One of the most popular things 573 00:20:24,891 --> 00:20:27,258 when I go to a bagel shop is bagel chips. 574 00:20:27,293 --> 00:20:29,493 And so Laurie and I are gonna develop them. 575 00:20:29,529 --> 00:20:33,164 First, we're gonna decide how thinly they should be sliced. 576 00:20:33,199 --> 00:20:34,732 Which stack do you like? 577 00:20:34,767 --> 00:20:36,167 Laurie: This one. 578 00:20:36,202 --> 00:20:37,468 Corey: I like this one. 579 00:20:37,503 --> 00:20:40,671 Lemonis: I hope that Corey will let Laurie take the lead here. 580 00:20:40,707 --> 00:20:43,107 But clearly, I was overly optimistic. 581 00:20:43,142 --> 00:20:45,443 You know what, let's make a couple small bagels. 582 00:20:45,478 --> 00:20:48,512 Corey: We choose this for a true traditional bagel chip. 583 00:20:48,548 --> 00:20:50,047 Lemonis: Let's do three or four minis. 584 00:20:50,083 --> 00:20:51,282 -Corey: No, don't do that. -Laurie: No? 585 00:20:51,317 --> 00:20:52,617 Corey: That's very... 586 00:20:52,652 --> 00:20:54,352 Lemonis: How would you like to do this? 587 00:20:54,387 --> 00:20:56,921 I'm gonna follow your lead. 588 00:20:56,956 --> 00:21:00,091 Laurie: Okay, so let's do the mini bagels. 589 00:21:00,126 --> 00:21:07,365 ♪♪ 590 00:21:07,400 --> 00:21:09,700 They look really good, too. 591 00:21:09,736 --> 00:21:11,302 Cheers. 592 00:21:11,337 --> 00:21:13,037 [ Bagel chips crunch ] 593 00:21:13,072 --> 00:21:15,539 -Lemonis: They're good. -Laurie: That is delicious. 594 00:21:15,575 --> 00:21:17,908 Lemonis: You're gonna need to come back to me and say, 595 00:21:17,944 --> 00:21:20,745 "It costs this much to make the full-size bagel, 596 00:21:20,780 --> 00:21:22,079 this much to make the mini bagel." 597 00:21:22,115 --> 00:21:24,649 Our next task is meeting with the contractor 598 00:21:24,684 --> 00:21:26,350 to discuss the Dearborn renovation. 599 00:21:26,386 --> 00:21:28,586 Everything generating revenue has to happen 600 00:21:28,621 --> 00:21:31,656 from this wall to this wall. 601 00:21:31,691 --> 00:21:32,957 We need new light fixtures, 602 00:21:32,992 --> 00:21:34,959 gonna brighten the place up, paint it, 603 00:21:34,994 --> 00:21:37,795 put the floor in, build the cabinetry. 604 00:21:37,830 --> 00:21:40,731 In 10 days, we want everything to look jazzy new. 605 00:21:40,767 --> 00:21:42,733 It's a tight schedule, but I feel like 606 00:21:42,769 --> 00:21:45,102 getting this blueprint right gives us 607 00:21:45,138 --> 00:21:47,238 the ability to launch new locations. 608 00:21:47,273 --> 00:21:49,674 ♪♪ 609 00:21:49,709 --> 00:21:51,809 And finally, I want to set up Corey and Laurie 610 00:21:51,844 --> 00:21:55,079 with designers to work on a new logo and new signage. 611 00:21:55,114 --> 00:21:57,315 So I'm bringing them to Kieffer and Co., 612 00:21:57,350 --> 00:21:58,749 a company that makes signs 613 00:21:58,785 --> 00:22:00,718 for some of the biggest businesses in America. 614 00:22:00,753 --> 00:22:02,620 NYC Bagel and Deli, 615 00:22:02,655 --> 00:22:04,188 there's probably one in every city. 616 00:22:04,223 --> 00:22:06,857 There's nothing that makes me want to go there today. 617 00:22:06,893 --> 00:22:08,526 Corey: If a customer sees a change, 618 00:22:08,561 --> 00:22:10,361 they're wondering what else changed. 619 00:22:10,396 --> 00:22:11,996 They just know NYC Bagel Deli. 620 00:22:12,031 --> 00:22:14,498 Tyler: Do we have a solid name that we're looking at, then? 621 00:22:14,534 --> 00:22:16,767 Lemonis: So, we're -- we want "Corey's" in the name, 622 00:22:16,803 --> 00:22:18,636 so let's establish that. -Tyler: Right. 623 00:22:18,671 --> 00:22:22,206 Lemonis: Corey may not like the idea of changing the name, 624 00:22:22,241 --> 00:22:23,974 but it has to happen. 625 00:22:24,010 --> 00:22:26,210 Corey, I want you to find a caricature person like you see 626 00:22:26,245 --> 00:22:28,012 at, like, a carnival... -Corey: Yeah. 627 00:22:28,047 --> 00:22:30,281 Lemonis: You guys have some logo work to do. 628 00:22:30,316 --> 00:22:32,783 [ Birds chirping ] 629 00:22:32,819 --> 00:22:37,722 ♪♪ 630 00:22:37,757 --> 00:22:38,956 Lemonis: The sole purpose of coming here 631 00:22:38,991 --> 00:22:42,827 is to really start to put thought around the proper way 632 00:22:42,862 --> 00:22:44,495 to package the bagel chips. -Corey: Okay. 633 00:22:44,530 --> 00:22:46,530 Lemonis: Now that we've started developing the bagel chips, 634 00:22:46,566 --> 00:22:49,066 it's time to figure out how we're gonna package them. 635 00:22:49,102 --> 00:22:52,069 So I'm taking Corey and Laurie to a local packaging company 636 00:22:52,105 --> 00:22:55,473 that specializes in making pouches for food companies. 637 00:22:55,508 --> 00:22:58,409 ♪♪ 638 00:22:58,444 --> 00:23:00,544 Corey: So do different lines do different things, 639 00:23:00,580 --> 00:23:02,146 like some have a gusset, some don't, 640 00:23:02,181 --> 00:23:03,414 because that's been my biggest thing 641 00:23:03,449 --> 00:23:05,683 with having that bagel stand up. -Bob: Yes. 642 00:23:05,718 --> 00:23:07,017 Corey: Biggest flaw with... 643 00:23:07,053 --> 00:23:08,652 Lemonis: So this is important to me 644 00:23:08,688 --> 00:23:10,154 that this is your product. 645 00:23:10,189 --> 00:23:13,090 And so, this is your thing, not his thing. 646 00:23:13,126 --> 00:23:15,259 It's important to tell him. -Corey: ...retailer, wholesaler, 647 00:23:15,294 --> 00:23:16,894 how it's gonna end up. -Bob: Exactly, so... 648 00:23:16,929 --> 00:23:18,763 Corey: And easy resealing. 649 00:23:18,798 --> 00:23:20,264 -Bob: Well it's zippered. Right. -Corey: Zippered. 650 00:23:20,299 --> 00:23:22,500 Laurie: Do you do any type of chip now? 651 00:23:22,535 --> 00:23:25,035 Bob: Yeah, we've done pouches for pita chips, bagel chips. 652 00:23:25,071 --> 00:23:26,404 Laurie: Okay, so they're always 653 00:23:26,439 --> 00:23:28,105 with, like, a little foil on the inside. 654 00:23:28,141 --> 00:23:30,174 Bob: Yes, it's polyester -- metallized polyester. 655 00:23:30,209 --> 00:23:32,009 -Laurie: Okay. -Corey: On the inside 656 00:23:32,044 --> 00:23:33,377 of the bag, is you have a choice 657 00:23:33,413 --> 00:23:36,247 if it's foil or if it's different material? 658 00:23:36,282 --> 00:23:37,715 Bob: You do. You do have a choice. 659 00:23:37,750 --> 00:23:38,916 Laurie: Right. I just asked him that. 660 00:23:38,951 --> 00:23:41,018 Corey: Oh, okay, I wasn't listening. 661 00:23:41,053 --> 00:23:43,020 Lemonis: The bagel chips are really her thing. 662 00:23:43,055 --> 00:23:45,756 He's not as involved in that even though he likes 663 00:23:45,792 --> 00:23:48,025 to be involved in every single thing. 664 00:23:48,060 --> 00:23:51,128 And so this is really a learning experience for her 665 00:23:51,164 --> 00:23:54,298 on what exactly it takes to execute. 666 00:23:54,333 --> 00:23:57,067 Every time Laurie has asked a question, 667 00:23:57,103 --> 00:24:00,371 Corey always feels the need to come in and step over her. 668 00:24:00,406 --> 00:24:02,573 And in order for this business to grow, 669 00:24:02,608 --> 00:24:05,042 she's gonna have to be an active participant, 670 00:24:05,077 --> 00:24:08,312 and he's gonna have to be quiet. 671 00:24:08,347 --> 00:24:10,648 Bob: So, the different style options. 672 00:24:10,683 --> 00:24:12,049 Something like this. 673 00:24:12,084 --> 00:24:14,385 This is your stand-up bottom gusset pouch. 674 00:24:14,420 --> 00:24:17,721 Or we would do a side gusset pouch 675 00:24:17,757 --> 00:24:19,890 with more of a flat-style bottom. 676 00:24:19,926 --> 00:24:21,325 Lemonis: Bob, we're just gonna chat for a minute. 677 00:24:21,360 --> 00:24:23,060 So we'll see you on the way out. -Bob: Okay. Great. 678 00:24:23,095 --> 00:24:24,562 -Lemonis: Thank you so much. -Corey: Thank you, Bob. 679 00:24:24,597 --> 00:24:26,230 Laurie: Thank you so much for everything. Thank you. 680 00:24:26,265 --> 00:24:28,833 Lemonis: So what is the name of the bagel chips 681 00:24:28,868 --> 00:24:30,100 specifically going to be? 682 00:24:30,136 --> 00:24:32,503 Laurie: Corey's Bagel Chips. 683 00:24:32,538 --> 00:24:34,238 Instead of NYC Bagel Deli, 684 00:24:34,273 --> 00:24:36,073 even thought there's nothing against NYC Bagel Deli. 685 00:24:36,108 --> 00:24:38,309 Corey: So why would you change it now? 686 00:24:38,344 --> 00:24:40,578 Laurie: You're the originator of the bagels. 687 00:24:40,613 --> 00:24:42,913 Corey: The idea behind it was calling it New York, 688 00:24:42,949 --> 00:24:44,682 and that's what this is gonna be. 689 00:24:44,717 --> 00:24:48,252 Laurie: No. Corey's. I love that name. 690 00:24:48,287 --> 00:24:49,987 You're telling me to drive, I'm driving. 691 00:24:50,022 --> 00:24:51,255 -Lemonis: I'm following you. -Laurie: Okay. 692 00:24:51,290 --> 00:24:53,757 Corey: No. This is what we're doing. 693 00:24:53,793 --> 00:24:57,761 ♪♪ 694 00:24:57,797 --> 00:25:01,632 I don't want to take a chance of losing the reputation, 695 00:25:01,667 --> 00:25:03,701 the Yelp following, the reviews. 696 00:25:03,736 --> 00:25:05,469 I'm not prepared to say, 697 00:25:05,505 --> 00:25:08,973 "Some new guy came in, and now it's different." 698 00:25:11,444 --> 00:25:13,444 Laurie: Corey's. I love that name. 699 00:25:13,479 --> 00:25:16,614 Corey: No. This is what we're doing. 700 00:25:16,649 --> 00:25:20,317 Laurie: I definitely want the name Corey's Bagels. 701 00:25:20,353 --> 00:25:22,286 Lemonis: Corey, it's very important 702 00:25:22,321 --> 00:25:24,822 for her to drive this process... 703 00:25:24,857 --> 00:25:26,323 -Corey: Okay. -Lemonis: ...and to own it. 704 00:25:26,359 --> 00:25:28,392 And Laurie, he's used to normally 705 00:25:28,427 --> 00:25:30,294 just stepping in front of everybody 706 00:25:30,329 --> 00:25:31,862 and just solving it. 707 00:25:31,898 --> 00:25:33,597 But this is your project, 708 00:25:33,633 --> 00:25:35,933 and if you let him do it, he's just gonna do it. 709 00:25:35,968 --> 00:25:37,801 Laurie: I know because he always -- 710 00:25:37,837 --> 00:25:39,770 like, I'll think something one way, 711 00:25:39,805 --> 00:25:42,006 and then he'll say the other way, and it's always that way. 712 00:25:42,041 --> 00:25:44,608 Lemonis: And so I don't want to move forward with bagel chips 713 00:25:44,644 --> 00:25:46,010 if he's gonna drive it. 714 00:25:46,045 --> 00:25:47,711 -Laurie: Okay. -Lemonis: I just don't. 715 00:25:47,747 --> 00:25:49,813 -Corey: You need to drive. -Laurie: Okay. I will drive. 716 00:25:49,849 --> 00:25:52,383 Lemonis: I invested in your concept, 717 00:25:52,418 --> 00:25:53,684 and he's got his thing. 718 00:25:53,719 --> 00:25:55,452 If we want to open up 15 of these 719 00:25:55,488 --> 00:25:56,787 and have a hub-and-spoke model 720 00:25:56,822 --> 00:25:58,889 and a commissary and they're all around Chicago 721 00:25:58,925 --> 00:26:02,026 and you're really, truly investing millions to do that, 722 00:26:02,061 --> 00:26:06,063 he is not gonna be able to be distracted by bagel chips. 723 00:26:06,098 --> 00:26:07,565 He's just not. 724 00:26:07,600 --> 00:26:09,333 Corey: I agree with everything you're saying. 725 00:26:09,368 --> 00:26:11,335 Let's -- You need to take control. 726 00:26:11,370 --> 00:26:12,636 -Laurie: Okay. -Corey: Because your ideas 727 00:26:12,672 --> 00:26:14,905 behind the scenes and at home 728 00:26:14,941 --> 00:26:17,474 and in the stores are very vibrant, 729 00:26:17,510 --> 00:26:19,643 so let's let you take control. -Laurie: Okay. 730 00:26:19,679 --> 00:26:21,879 Corey: Let's do that because it is your idea, 731 00:26:21,914 --> 00:26:23,814 and it is your baby. 732 00:26:23,849 --> 00:26:25,149 -Laurie: Okay. -Lemonis: Let's boogie. 733 00:26:25,184 --> 00:26:26,917 Laurie: All righty. 734 00:26:26,953 --> 00:26:33,591 ♪♪ 735 00:26:33,626 --> 00:26:35,059 Lemonis: Okay, so the reason 736 00:26:35,094 --> 00:26:36,694 I brought you guys to Highland Park... 737 00:26:36,729 --> 00:26:38,195 -Corey: Okay. -Lemonis: ...is because 738 00:26:38,230 --> 00:26:39,897 I want to show you something. -Corey: Okay. Sure. 739 00:26:39,932 --> 00:26:41,732 Lemonis: I'm taking Corey and Laurie to Highland Park 740 00:26:41,767 --> 00:26:43,701 where I own a big warehouse. 741 00:26:43,736 --> 00:26:46,870 And today, I'm using it to sell off-price merchandise 742 00:26:46,906 --> 00:26:47,805 in the fashion industry, 743 00:26:47,840 --> 00:26:50,207 but I've always had bigger plans for it, 744 00:26:50,242 --> 00:26:53,777 and I think this business may be a perfect fit. 745 00:26:53,813 --> 00:26:55,879 This is just an overflow warehouse 746 00:26:55,915 --> 00:26:57,815 that I use to bring things in and out 747 00:26:57,850 --> 00:27:00,851 and process returns from online businesses here. 748 00:27:00,886 --> 00:27:02,353 Corey: Wow. Beautiful building. 749 00:27:02,388 --> 00:27:03,621 Lemonis: Yeah, isn't it gorgeous? 750 00:27:03,656 --> 00:27:05,189 It'd make a really cool bagel factory. 751 00:27:05,224 --> 00:27:06,523 Corey: It would. 752 00:27:06,559 --> 00:27:07,691 -Laurie: Are you kidding me? -Lemonis: No. 753 00:27:07,727 --> 00:27:09,760 -Laurie: Am I allowed to scream? -Lemonis: You can scream. 754 00:27:09,795 --> 00:27:11,195 Laurie: Because I'm being serious, it would be amazing. 755 00:27:11,230 --> 00:27:12,896 Lemonis: My idea for this building 756 00:27:12,932 --> 00:27:17,801 is to build a big commissary -- bagel factory, bagel chips -- 757 00:27:17,837 --> 00:27:20,137 the ability to do all of it here -- bag it. 758 00:27:20,172 --> 00:27:23,040 They're gonna start ripping up the floor next Friday. 759 00:27:23,075 --> 00:27:24,608 -Corey: Wow. -Lemonis: The commissary 760 00:27:24,644 --> 00:27:27,611 will not only support additional new locations, 761 00:27:27,647 --> 00:27:30,214 but can support a wholesale market, as well. 762 00:27:30,249 --> 00:27:32,750 And so if I end up putting more money into the commissary 763 00:27:32,785 --> 00:27:34,385 or more money into this deal, 764 00:27:34,420 --> 00:27:35,953 well, it's gonna be money well spent. 765 00:27:35,988 --> 00:27:38,756 The work will take close to six months to complete, 766 00:27:38,791 --> 00:27:40,290 but it's gonna be well worth it. 767 00:27:40,326 --> 00:27:43,827 The reason I was excited about this is for two people 768 00:27:43,863 --> 00:27:45,729 who do love each other very much, 769 00:27:45,765 --> 00:27:49,733 this is an opportunity to do something from scratch 770 00:27:49,769 --> 00:27:52,069 and the two of you craft it together. 771 00:27:52,104 --> 00:27:53,904 Corey: You know, I think it's a wonderful fit. 772 00:27:53,939 --> 00:27:55,305 Lemonis: Your voice has to be heard. 773 00:27:55,341 --> 00:27:56,740 Laurie: Mm-hmm. 774 00:27:56,776 --> 00:27:58,742 Corey: And she has been in it since day one, 775 00:27:58,778 --> 00:28:00,644 and she has been doing a lot of the things 776 00:28:00,680 --> 00:28:02,579 behind the scenes that doesn't get, 777 00:28:02,615 --> 00:28:04,915 you know, really the gratitude that it deserves. 778 00:28:04,950 --> 00:28:08,585 Lemonis: I know, but it requires you to actually do it together. 779 00:28:08,621 --> 00:28:09,953 -Corey: That's fantastic. -Lemonis: All right. 780 00:28:09,989 --> 00:28:13,257 Let's get out of here. -Corey: You the man. 781 00:28:13,292 --> 00:28:16,460 ♪♪ 782 00:28:16,495 --> 00:28:18,128 Lemonis: So what do we have? 783 00:28:18,164 --> 00:28:19,930 Corey: All right, so, Laurie, this is your presentation. Go. 784 00:28:19,965 --> 00:28:21,865 Laurie: I went, and I did what you said to do. 785 00:28:21,901 --> 00:28:23,600 Lemonis: I'm meeting with Laurie to go over 786 00:28:23,636 --> 00:28:26,937 the work I asked her to do on the bagel chips. 787 00:28:26,972 --> 00:28:29,606 So for a 6-ounce bag of bagel chips, 788 00:28:29,642 --> 00:28:31,308 it costs you $0.55. -Laurie: Mm-hmm. 789 00:28:31,343 --> 00:28:34,111 Lemonis: I am blown away by how good a job you did. 790 00:28:34,146 --> 00:28:36,480 How's the artwork coming for Corey's? 791 00:28:36,515 --> 00:28:37,848 Corey: So we have this 792 00:28:37,883 --> 00:28:42,386 as a very, very, very preliminary drawing. 793 00:28:42,421 --> 00:28:44,121 But here's my concern -- 794 00:28:44,156 --> 00:28:46,290 what is Corey's, and who the hell is Corey? 795 00:28:46,325 --> 00:28:48,625 I don't know that the customer's gonna know that. 796 00:28:48,661 --> 00:28:51,462 If I change the name, I may think twice, 797 00:28:51,497 --> 00:28:53,497 if I'm that customer, about coming in. 798 00:28:53,532 --> 00:28:55,299 What happened to the other guy? 799 00:28:55,334 --> 00:28:58,302 The store has a huge clientele, 800 00:28:58,337 --> 00:29:01,171 and it's denoted by the NYC name. 801 00:29:01,207 --> 00:29:04,241 We never, ever had an idea of changing the name. 802 00:29:04,276 --> 00:29:07,144 I love that it's my name, but in all seriousness, 803 00:29:07,179 --> 00:29:11,148 I don't want to take a chance of losing the reputation, 804 00:29:11,183 --> 00:29:14,384 the Yelp following, the reviews of what we have. 805 00:29:14,420 --> 00:29:17,688 I have to get rid of all the wraps on the vehicles. 806 00:29:17,723 --> 00:29:19,590 I have to get rid of all the T-shirts. 807 00:29:19,625 --> 00:29:22,159 I have to relicense everything, reinspect, 808 00:29:22,194 --> 00:29:25,596 new Instagram pages, new Facebook, new Twitter. 809 00:29:25,631 --> 00:29:28,999 I'm not prepared to say, "Some new guy came in, 810 00:29:29,034 --> 00:29:31,735 changed the name, and now it's different," 811 00:29:31,771 --> 00:29:34,338 and I must stand very firm on that. 812 00:29:34,373 --> 00:29:36,573 ♪♪ 813 00:29:38,544 --> 00:29:41,078 I think our concept would work here. 814 00:29:41,113 --> 00:29:44,848 Great spot, window's beautiful, front of the house is great. 815 00:29:44,884 --> 00:29:47,518 I love where it is. -Lemonis: I don't. 816 00:29:47,553 --> 00:29:50,888 It's crickets. This location scares the [bleep] out of me. 817 00:29:53,626 --> 00:29:56,927 Corey: I'm not prepared to say, "Some new guy came in, 818 00:29:56,962 --> 00:29:59,696 changed the name, and now it's different," 819 00:29:59,732 --> 00:30:02,399 and I must stand very firm on that. 820 00:30:02,434 --> 00:30:03,734 Lemonis: It doesn't take a lot 821 00:30:03,769 --> 00:30:05,602 to rewrap vehicles and get new T-shirts. 822 00:30:05,638 --> 00:30:07,171 Corey: I get that, but what about the name? 823 00:30:07,206 --> 00:30:09,006 You're picking on the little things, the big thing... 824 00:30:09,041 --> 00:30:10,674 Lemonis: I have been in multiple cities 825 00:30:10,709 --> 00:30:12,276 in the last three months since I've met you, 826 00:30:12,311 --> 00:30:14,945 and I see a New York City Bagel on every street corner. 827 00:30:14,980 --> 00:30:18,882 There's another New York City Bagel here in Chicago. 828 00:30:18,918 --> 00:30:20,617 Corey: Not a New York City Bagel. 829 00:30:20,653 --> 00:30:22,486 -Lemonis: What is it called? -Corey: New York Bagel. 830 00:30:22,521 --> 00:30:23,987 Lemonis: Oh, I'm sorry, I forgot the "C." 831 00:30:24,023 --> 00:30:25,522 -Corey: That's correct. -Laurie: Wait, wait, wait. 832 00:30:25,558 --> 00:30:27,157 -Corey: The "C." -Lemonis: And the likelihood 833 00:30:27,193 --> 00:30:28,325 of confusion is zero. 834 00:30:28,360 --> 00:30:30,661 Do people ever walk in and say to you, "Oh, I went 835 00:30:30,696 --> 00:30:32,162 to your place in Skokie"? -Corey: They do. 836 00:30:32,198 --> 00:30:33,897 Lemonis: Do they ever go to that place and say, "I went 837 00:30:33,933 --> 00:30:35,566 to your place on Dearborn"? -Corey: They do. 838 00:30:35,601 --> 00:30:36,800 Lemonis: Great. Do they ever put reviews on there 839 00:30:36,836 --> 00:30:38,168 and you're like, "That's not us"? 840 00:30:38,204 --> 00:30:39,736 -Corey: They do. -Laurie: Right. 841 00:30:39,772 --> 00:30:41,138 Lemonis: I don't want to spend my money and your money 842 00:30:41,173 --> 00:30:43,073 and your money to build the brand in a market 843 00:30:43,108 --> 00:30:45,008 that somebody else is gonna draft off. 844 00:30:45,044 --> 00:30:47,578 I don't like the generic nature of the current name 845 00:30:47,613 --> 00:30:50,080 and its lack of specificity or something special, 846 00:30:50,115 --> 00:30:53,016 and I feel like there's some underbelly here 847 00:30:53,052 --> 00:30:54,651 to why he's resisting. 848 00:30:54,687 --> 00:30:57,087 I still don't understand why Corey's disappeared. 849 00:30:57,122 --> 00:30:58,655 You had built years and years... 850 00:30:58,691 --> 00:31:00,591 -Corey: To building the brand. -Lemonis: ...of building 851 00:31:00,626 --> 00:31:02,092 the brand, and then you abandoned it 852 00:31:02,127 --> 00:31:03,894 when you bought the business called NYC Bagel Deli. 853 00:31:03,929 --> 00:31:07,431 Be honest -- is the reason you didn't bring Corey's back 854 00:31:07,466 --> 00:31:08,832 because that was the kids' name, 855 00:31:08,868 --> 00:31:12,836 because it was just too much to deal with? 856 00:31:12,872 --> 00:31:14,371 Corey: I never thought of it till you just said it, 857 00:31:14,406 --> 00:31:16,206 but yeah, you might be on to something. 858 00:31:16,242 --> 00:31:18,141 It clearly affects me every day. 859 00:31:18,177 --> 00:31:20,744 Date of birth, date of death, everything. 860 00:31:20,779 --> 00:31:23,180 Lemonis: If Corey doesn't get his mind 861 00:31:23,215 --> 00:31:24,681 around this name change, 862 00:31:24,717 --> 00:31:27,351 I think it could really hamper my investment. 863 00:31:27,386 --> 00:31:30,020 If it truly is a roadblock for him 864 00:31:30,055 --> 00:31:31,889 because it ties back to his children, 865 00:31:31,924 --> 00:31:33,957 it could be what's potentially causing him 866 00:31:33,993 --> 00:31:36,793 to react the way he does all the time, 867 00:31:36,829 --> 00:31:38,762 including how he talks to Laurie. 868 00:31:38,797 --> 00:31:39,863 I really need you to do some soul-searching. 869 00:31:39,899 --> 00:31:41,698 -Corey: I will. -Lemonis: Really think about 870 00:31:41,734 --> 00:31:42,666 if that's your aversion to it. 871 00:31:42,701 --> 00:31:44,701 -Corey: I will. -Lemonis: All right. 872 00:31:44,737 --> 00:31:45,669 Let's get out of here. -Corey: Thank you for your time. 873 00:31:45,704 --> 00:31:47,537 Lemonis: Yeah, buddy. 874 00:31:47,573 --> 00:31:52,809 ♪♪ 875 00:31:52,845 --> 00:31:55,045 So what I want to do is really understand 876 00:31:55,080 --> 00:31:56,880 your vision for layout here. -Corey: Okay. 877 00:31:56,916 --> 00:31:58,882 Lemonis: I'm bringing Corey and Laurie to the site 878 00:31:58,918 --> 00:32:00,918 of the new commissary in Highland Park. 879 00:32:00,953 --> 00:32:03,754 The most important thing is for them to really understand 880 00:32:03,789 --> 00:32:05,722 how the customer experience is gonna work. 881 00:32:05,758 --> 00:32:08,392 What I'm looking to see here is, people come in, 882 00:32:08,427 --> 00:32:10,227 and we take them on the bagel journey... 883 00:32:10,262 --> 00:32:11,728 -Corey: Okay. -Lemonis: ...and they understand 884 00:32:11,764 --> 00:32:13,630 raw materials and they see the mixer 885 00:32:13,666 --> 00:32:15,098 and they see the kettle. 886 00:32:15,134 --> 00:32:16,733 Laurie: That would be really cool. 887 00:32:16,769 --> 00:32:18,268 Like a New York marketplace. -Lemonis: Okay. 888 00:32:18,304 --> 00:32:21,138 And while the work begins, I'm taking Corey and Laurie 889 00:32:21,173 --> 00:32:24,408 to New York City so we can start sourcing New York products. 890 00:32:24,443 --> 00:32:26,410 This day is gonna be very focused 891 00:32:26,445 --> 00:32:28,645 on finding the right kinds of things 892 00:32:28,681 --> 00:32:30,247 to take back to Chicago. Corey: Okay. 893 00:32:30,282 --> 00:32:32,382 Lemonis: First stop is one of my favorites, 894 00:32:32,418 --> 00:32:36,286 Junior's Cheesecake, and it dates back to the 1950s. 895 00:32:36,322 --> 00:32:39,156 -Alan: I hope you're hungry. -Laurie: Okay. Wow. 896 00:32:39,191 --> 00:32:41,458 Alan: We're known as having the best cheesecake, as you know. 897 00:32:41,493 --> 00:32:43,360 Lemonis: What is that, a cake shake? 898 00:32:43,395 --> 00:32:44,795 -Alan: Yes. -Corey: Wow, Laurie. 899 00:32:44,830 --> 00:32:46,430 Alan: A black and white milkshake 900 00:32:46,465 --> 00:32:47,931 with a brownie explosion cheesecake. 901 00:32:47,967 --> 00:32:49,933 Alan: This is a strawberry milkshake 902 00:32:49,969 --> 00:32:52,269 with a slice of strawberry cheesecake. 903 00:32:52,304 --> 00:32:54,104 New York has a certain style. 904 00:32:54,139 --> 00:32:56,840 Lemonis: Adding any of these products is gonna up our game 905 00:32:56,875 --> 00:32:59,843 in delivering an authentic New York experience. 906 00:32:59,878 --> 00:33:01,945 Corey: It's a home run. 907 00:33:01,981 --> 00:33:04,481 Lemonis: Our next stop is Hampton Coffee in Long Island. 908 00:33:04,516 --> 00:33:05,849 Woman: Hi. Welcome to Hampton Coffee. 909 00:33:05,884 --> 00:33:07,284 -Lemonis: How are you? -Woman: How are you? 910 00:33:07,319 --> 00:33:08,986 Lemonis: Even though a little over a year ago 911 00:33:09,021 --> 00:33:11,688 I made an investment in a coffee company in California, 912 00:33:11,724 --> 00:33:14,358 the important thing was keeping this particular business 913 00:33:14,393 --> 00:33:16,893 authentic with New York products. 914 00:33:16,929 --> 00:33:18,628 Oscar: We're doing a very special blend for you guys. 915 00:33:18,664 --> 00:33:20,797 It's called Corey and Laurie's blend. 916 00:33:20,833 --> 00:33:22,699 Corey: Wow! Look at this! 917 00:33:22,735 --> 00:33:24,901 Oscar: It's stronger but with a lighter roast 918 00:33:24,937 --> 00:33:26,903 mixed together, it's an even balance 919 00:33:26,939 --> 00:33:28,872 and a delicious cup of coffee you will have. 920 00:33:28,907 --> 00:33:30,640 Lemonis: Having a special blend of coffee 921 00:33:30,676 --> 00:33:32,576 that's unique to our establishment 922 00:33:32,611 --> 00:33:34,578 while adding cheesecakes from one of New York's 923 00:33:34,613 --> 00:33:37,314 most famous places increase the likelihood 924 00:33:37,349 --> 00:33:39,816 that somebody would add that on to their order. 925 00:33:39,852 --> 00:33:41,818 I don't know that it will raise margins, 926 00:33:41,854 --> 00:33:43,653 but the goal behind the whole business is, 927 00:33:43,689 --> 00:33:45,722 "How do we grow the average ticket?" 928 00:33:45,758 --> 00:33:47,958 My man, thank you. 929 00:33:49,561 --> 00:33:54,031 ♪♪ 930 00:33:54,066 --> 00:33:57,000 Corey asked me to go with him to check out a new location. 931 00:33:57,036 --> 00:33:59,503 He's gung ho to expand, and I want to make sure 932 00:33:59,538 --> 00:34:02,105 that we're finding the balance between good business 933 00:34:02,141 --> 00:34:05,942 and him getting excited about being the big dog on the park. 934 00:34:05,978 --> 00:34:08,045 Corey: I think our concept would work here, 935 00:34:08,080 --> 00:34:11,481 but a total different clientele than the other two locations. 936 00:34:11,517 --> 00:34:14,317 We've never had the opportunity to be near the train. 937 00:34:14,353 --> 00:34:17,354 Lemonis: Right, but they're funneling in to go to work 938 00:34:17,389 --> 00:34:19,356 or funneling out to come to work. 939 00:34:19,391 --> 00:34:22,559 So there's probably four, five, six waves of traffic. 940 00:34:22,594 --> 00:34:24,194 Corey: I think that if you're fast, 941 00:34:24,229 --> 00:34:25,762 which is one of the reasons for the window, 942 00:34:25,798 --> 00:34:28,698 you can get the train traffic. 943 00:34:28,734 --> 00:34:30,200 If you're not, they won't wait. 944 00:34:30,235 --> 00:34:31,635 Lemonis: I mean, if you look at their menu, 945 00:34:31,670 --> 00:34:34,037 there was donuts, drinks, and that's it. 946 00:34:34,073 --> 00:34:36,239 -Corey: I love where it is. -Lemonis: I don't. 947 00:34:36,275 --> 00:34:37,641 What time is it right now? 948 00:34:37,676 --> 00:34:39,543 Corey: Right now, I've got almost 11:00, 10:45. 949 00:34:39,578 --> 00:34:41,278 Lemonis: It's crickets. 950 00:34:41,313 --> 00:34:43,814 This location scares the [bleep] out of me. 951 00:34:43,849 --> 00:34:46,783 I think until we figure out what the look is, 952 00:34:46,819 --> 00:34:49,453 what the feel is, what the brand name is, 953 00:34:49,488 --> 00:34:51,121 what the process is, 954 00:34:51,156 --> 00:34:52,722 I don't think we should look at anymore. 955 00:34:52,758 --> 00:34:54,124 Corey: Okay. 956 00:34:54,159 --> 00:34:55,592 Lemonis: Where are you guys with the branding? 957 00:34:55,627 --> 00:34:56,927 Corey: I have it right here. 958 00:34:56,962 --> 00:34:58,095 It's a lot of the same, 959 00:34:58,130 --> 00:35:02,065 but it's a little bit different, if that makes sense. 960 00:35:02,101 --> 00:35:05,068 Lemonis: So, is it Corey's or is it Bagel? 961 00:35:05,104 --> 00:35:07,737 Bagel! Bagel! Bagel! That's all I see is bagel. 962 00:35:07,773 --> 00:35:08,905 Laurie: Right. That's what I said. 963 00:35:08,941 --> 00:35:10,707 Corey: So you do not like the idea... 964 00:35:10,742 --> 00:35:12,042 -Lemonis: Do not. Do not. -Corey: ...of this? 965 00:35:12,077 --> 00:35:14,277 -Lemonis: No. -Corey: This was an option 966 00:35:14,313 --> 00:35:16,680 because it showed a little bit of both. 967 00:35:16,715 --> 00:35:20,984 Lemonis: All you essentially did was reprint this, 968 00:35:21,019 --> 00:35:24,254 change that from "Chicago's Own" to "The Famous Corey's," 969 00:35:24,289 --> 00:35:26,256 and take the website and change that. 970 00:35:26,291 --> 00:35:27,824 Corey: I'm trying to come up with something 971 00:35:27,860 --> 00:35:30,927 that will make a simple statement. 972 00:35:30,963 --> 00:35:32,329 Lemonis: You're so worried 973 00:35:32,364 --> 00:35:35,632 that people are gonna accuse you of changing. 974 00:35:35,667 --> 00:35:37,200 There was a reason for the name, 975 00:35:37,236 --> 00:35:40,971 and if we've departed from history, family, 976 00:35:41,006 --> 00:35:43,173 New York City, then just tell me. 977 00:35:43,208 --> 00:35:45,876 Corey: No, no. No. I think it should be smaller. 978 00:35:45,911 --> 00:35:48,545 It shouldn't be as predominant as what we sell. 979 00:35:48,580 --> 00:35:50,313 Lemonis: I think you're wrong. 980 00:35:51,483 --> 00:35:52,616 Look at the sign. 981 00:35:52,651 --> 00:35:53,717 Corey: Thank you. Just thank you. 982 00:35:53,752 --> 00:35:55,452 Lemonis: This looks awesome. 983 00:35:55,487 --> 00:35:56,786 Can we go inside? 984 00:35:56,822 --> 00:35:59,189 This looks phenomenal. -Corey: Thank you. 985 00:36:00,125 --> 00:36:01,725 ♪♪ 986 00:36:01,760 --> 00:36:03,460 Corey: I think it should be smaller. 987 00:36:03,495 --> 00:36:06,129 It shouldn't be as predominant as what we sell. 988 00:36:06,165 --> 00:36:08,365 Lemonis: I think you're wrong. 989 00:36:08,400 --> 00:36:12,602 Corey: This is why I've been frustrated for so long on this. 990 00:36:12,638 --> 00:36:14,371 Lemonis: Come here. Just you and me for a minute, okay? 991 00:36:14,406 --> 00:36:16,473 Corey: Sure, absolutely. 992 00:36:16,508 --> 00:36:20,210 ♪♪ 993 00:36:20,245 --> 00:36:22,946 Lemonis: I think that you're worrying a lot 994 00:36:22,981 --> 00:36:24,714 that people are gonna think less of you. 995 00:36:24,750 --> 00:36:26,249 Corey: That's my number-one problem. 996 00:36:26,285 --> 00:36:29,219 Lemonis: And I'm telling you, people won't think that. 997 00:36:29,254 --> 00:36:32,556 Corey: But I've done something so long this way 998 00:36:32,591 --> 00:36:34,958 that I've almost become, "That's the right way." 999 00:36:34,993 --> 00:36:36,393 Lemonis: Stop that. 1000 00:36:36,428 --> 00:36:38,228 Corey: I'll stop it today, but 100 percent... 1001 00:36:38,263 --> 00:36:40,063 Lemonis: Because you literally have -- 1002 00:36:40,098 --> 00:36:43,967 I'm telling you this, there's no limit to your potential. 1003 00:36:44,002 --> 00:36:45,402 Corey: So it was me holding me back. 1004 00:36:45,437 --> 00:36:47,437 It wasn't everything else. -Lemonis: Yes. Yes. 1005 00:36:47,472 --> 00:36:50,207 They say kids learn when they're small, they're like sponges. 1006 00:36:50,242 --> 00:36:52,509 You have to just be an adult sponge. 1007 00:36:52,544 --> 00:36:54,511 Corey: It's one of the things I fight all the time. 1008 00:36:54,546 --> 00:36:57,814 And I don't know that until I met you 1009 00:36:57,849 --> 00:37:00,584 that I would ever listen to anyone. 1010 00:37:00,619 --> 00:37:03,486 And now I'm seeing through what you're saying, 1011 00:37:03,522 --> 00:37:04,854 through the businesses you have, 1012 00:37:04,890 --> 00:37:06,723 through the success you've had that, yeah, 1013 00:37:06,758 --> 00:37:08,592 maybe that's a better idea. 1014 00:37:08,627 --> 00:37:10,660 Lemonis: What? 1015 00:37:10,696 --> 00:37:12,295 Corey: To be Corey's Bagels. 1016 00:37:12,331 --> 00:37:15,131 I couldn't do that before. -Lemonis: Let's go. 1017 00:37:17,469 --> 00:37:20,937 I think it's Corey's NYC Bagel Deli. 1018 00:37:20,973 --> 00:37:24,007 That's the sign on the front of the building. 1019 00:37:24,042 --> 00:37:27,010 Corey: Okay. I'm grateful, and I love that. 1020 00:37:27,045 --> 00:37:28,945 Lemonis: All this stuff has to be implemented 1021 00:37:28,981 --> 00:37:31,581 when the Dearborn location is renovated. 1022 00:37:31,617 --> 00:37:33,116 All the signage, the whole thing. 1023 00:37:33,151 --> 00:37:34,251 -Corey: Okay. -Lemonis: Let's get out of here. 1024 00:37:34,286 --> 00:37:36,586 Come on. -Laurie: All right. 1025 00:37:38,223 --> 00:37:43,660 ♪♪ 1026 00:37:43,695 --> 00:37:45,528 Corey: Hi, Steve. Corey Kaplan. It's nice to meet you, sir. 1027 00:37:45,564 --> 00:37:47,330 Lemonis: Good seeing you again, buddy. 1028 00:37:47,366 --> 00:37:49,699 I got word that the first draft of samples for the bags 1029 00:37:49,735 --> 00:37:51,401 and all the paper products are ready 1030 00:37:51,436 --> 00:37:55,639 so I'm heading over with the Kaplans to check it out. 1031 00:37:55,674 --> 00:37:57,907 Laurie: This is beautiful. 1032 00:37:57,943 --> 00:38:01,044 [ Laughs ] Come on! 1033 00:38:01,079 --> 00:38:03,713 It has -- it has the name on it! 1034 00:38:03,749 --> 00:38:05,982 This is beautiful. 1035 00:38:06,018 --> 00:38:07,817 Corey: This, to me, and I mean this -- 1036 00:38:07,853 --> 00:38:09,486 Laurie went crazy over that bag -- 1037 00:38:09,521 --> 00:38:11,655 this is a dream come true to me. -Laurie: This is all a dream. 1038 00:38:11,690 --> 00:38:15,191 Corey: I can now say, I've got my own coffee thanks to you, 1039 00:38:15,227 --> 00:38:17,427 we have our own coffee, and now I've got my own cup. 1040 00:38:17,462 --> 00:38:19,496 This, to me, says, "You've made it." 1041 00:38:19,531 --> 00:38:22,599 Lemonis: It's got celebrating the past and the kids. 1042 00:38:22,634 --> 00:38:23,800 It's got the love piece, 1043 00:38:23,835 --> 00:38:25,068 which I know is important to you. 1044 00:38:25,103 --> 00:38:27,103 And it's got Corey's personality. 1045 00:38:27,139 --> 00:38:28,505 Laurie: [ Voice breaking ] Marcus, I can't tell you 1046 00:38:28,540 --> 00:38:31,174 thank you -- I can't tell you thank you enough. 1047 00:38:31,209 --> 00:38:33,510 It's beautiful. -Corey: It means a lot. 1048 00:38:33,545 --> 00:38:36,279 It does. It means a lot. 1049 00:38:36,315 --> 00:38:41,518 ♪♪ 1050 00:38:41,553 --> 00:38:46,523 ♪♪ 1051 00:38:46,558 --> 00:38:48,958 Lemonis: I couldn't see you from a mile away. 1052 00:38:48,994 --> 00:38:49,959 It was the shoes. 1053 00:38:49,995 --> 00:38:51,728 Corey: Oh, my shoes. 1054 00:38:51,763 --> 00:38:53,530 What's up? 1055 00:38:53,565 --> 00:38:55,198 Laurie: [ Laughs ] 1056 00:38:55,233 --> 00:38:57,100 Lemonis: Look at the sign. 1057 00:38:57,135 --> 00:38:58,268 This looks awesome. 1058 00:38:58,303 --> 00:38:59,436 Walking up to the store, 1059 00:38:59,471 --> 00:39:02,772 I feel like it looks like a totally different business. 1060 00:39:02,808 --> 00:39:06,710 It's inviting, it's bright, it feels energetic. 1061 00:39:06,745 --> 00:39:07,911 I like this. 1062 00:39:07,946 --> 00:39:09,546 Stand in front of it. Let me see. 1063 00:39:09,581 --> 00:39:11,047 It is pretty good. -Corey: It's pretty close. 1064 00:39:11,083 --> 00:39:12,716 -Laurie: It's awesome. -Lemonis: Okay. 1065 00:39:12,751 --> 00:39:14,651 Can we go inside? Go ahead. 1066 00:39:14,686 --> 00:39:18,288 ♪♪ 1067 00:39:18,323 --> 00:39:19,089 Wow. 1068 00:39:19,124 --> 00:39:21,424 Look at that! -Corey: [ Laughs ] 1069 00:39:28,133 --> 00:39:29,899 Lemonis: Can we go inside? Go ahead. 1070 00:39:29,935 --> 00:39:34,270 ♪♪ 1071 00:39:34,306 --> 00:39:37,607 Wow. Look at that! -Corey: [ Laughs ] 1072 00:39:37,642 --> 00:39:39,576 Lemonis: When I walk in the store, 1073 00:39:39,611 --> 00:39:41,978 it looks clean, it's organized, 1074 00:39:42,013 --> 00:39:43,713 things are in their proper place, 1075 00:39:43,749 --> 00:39:45,215 and you can actually see 1076 00:39:45,250 --> 00:39:47,751 that there's a proper flow for the customer. 1077 00:39:47,786 --> 00:39:49,552 This looks phenomenal. 1078 00:39:49,588 --> 00:39:51,221 -Corey: Thank you. -Lemonis: It doesn't feel 1079 00:39:51,256 --> 00:39:52,622 too slick. -Corey: No. 1080 00:39:52,657 --> 00:39:55,125 Lemonis: And it doesn't feel too chain-like. 1081 00:39:55,160 --> 00:39:56,793 It still feels local. 1082 00:39:56,828 --> 00:39:59,763 It still feels like the old place with some refinements. 1083 00:39:59,798 --> 00:40:02,665 Corey: Every corner has attention to detail. 1084 00:40:02,701 --> 00:40:04,401 "I Love You Lox." -Laurie: Amazing. 1085 00:40:04,436 --> 00:40:06,169 -Lemonis: Whose idea was that? -Corey: Laurie's idea, 1086 00:40:06,204 --> 00:40:07,537 and Laurie's idea with the subway tile. 1087 00:40:07,572 --> 00:40:09,439 -Laurie: It's beautiful. -Corey: Laurie's idea 1088 00:40:09,474 --> 00:40:11,441 with the lighting, the floor, the cabinets -- Laurie's idea. 1089 00:40:11,476 --> 00:40:13,443 Laurie: On the floor. 1090 00:40:13,478 --> 00:40:14,978 Lemonis: The coffee looks amazing. 1091 00:40:15,013 --> 00:40:16,246 Corey: The coffee is amazing. 1092 00:40:16,281 --> 00:40:17,847 That's the Corey Loves Laurie blend. 1093 00:40:17,883 --> 00:40:19,816 Lemonis: Are people buying the cheesecake? 1094 00:40:19,851 --> 00:40:21,785 Corey: Yes. The biggest thing is they want 1095 00:40:21,820 --> 00:40:23,753 to taste it, so I'm gonna put samples out. 1096 00:40:23,789 --> 00:40:25,522 Lemonis: Almost everything in the store 1097 00:40:25,557 --> 00:40:28,925 feels New York themed and authentic. 1098 00:40:28,960 --> 00:40:30,627 How are the bagel chips selling? 1099 00:40:30,662 --> 00:40:32,929 Laurie: They're actually -- people are buying two bags. 1100 00:40:32,964 --> 00:40:34,664 -Corey: Really. -Lemonis: So you've really, 1101 00:40:34,699 --> 00:40:36,666 like, tripled your revenue. -Corey: Without a doubt. 1102 00:40:36,701 --> 00:40:40,036 We're actually making bagels to make bagel chips. 1103 00:40:40,071 --> 00:40:41,337 Lemonis: Appropriately, 1104 00:40:41,373 --> 00:40:43,406 the bagel chips are now at the forefront. 1105 00:40:43,442 --> 00:40:45,008 So are these the new bags? 1106 00:40:45,043 --> 00:40:46,476 Corey: These were the samples. 1107 00:40:46,511 --> 00:40:48,445 Laurie: Everyone says this pops out, 1108 00:40:48,480 --> 00:40:49,712 and I agree with that. 1109 00:40:49,748 --> 00:40:51,381 Lemonis: It's on point with the brand. 1110 00:40:51,416 --> 00:40:53,850 The new sample packaging for the bagel chips 1111 00:40:53,885 --> 00:40:55,351 looks phenomenal. 1112 00:40:55,387 --> 00:40:58,288 I mean, we look legit. 1113 00:40:58,323 --> 00:41:00,457 So tell me what you did different. Be honest. 1114 00:41:00,492 --> 00:41:02,058 Corey: We adjusted the amount of boiling time, 1115 00:41:02,093 --> 00:41:05,395 and it's giving you a softer, more user friendly bagel. 1116 00:41:05,430 --> 00:41:08,965 Lemonis: They taste really fantastic. 1117 00:41:09,000 --> 00:41:10,700 -Laurie: Right? -Lemonis: What we now have 1118 00:41:10,735 --> 00:41:12,635 is a bagel that tastes perfect -- 1119 00:41:12,671 --> 00:41:16,005 hard and crispy on the outside, soft on the inside. 1120 00:41:16,041 --> 00:41:17,207 How long have you guys been open? 1121 00:41:17,242 --> 00:41:18,475 Corey: A week. 1122 00:41:18,510 --> 00:41:19,742 Lemonis: What's changed in revenue, 1123 00:41:19,778 --> 00:41:21,211 what's changed in the average order? 1124 00:41:21,246 --> 00:41:24,147 Corey: So the reaction is off the chain. 1125 00:41:24,182 --> 00:41:25,982 Add-on sales are insane. 1126 00:41:26,017 --> 00:41:27,750 Results in at least a 10, 1127 00:41:27,786 --> 00:41:29,919 sometimes a 15 percent increase in revenue. 1128 00:41:29,955 --> 00:41:31,488 Lemonis: There's a lot of good news happening 1129 00:41:31,523 --> 00:41:32,956 for Corey's Bagels. 1130 00:41:32,991 --> 00:41:34,724 Some huge wholesale accounts. 1131 00:41:34,759 --> 00:41:37,327 Wouldn't be surprised if you saw Corey's Bagels 1132 00:41:37,362 --> 00:41:39,329 in a lot of stores. 1133 00:41:39,364 --> 00:41:40,697 Corey: If I didn't meet you, 1134 00:41:40,732 --> 00:41:42,232 we're not as close as we are right now. 1135 00:41:42,267 --> 00:41:44,767 -Lemonis: The two of you? -Corey: I mean it. 1136 00:41:44,803 --> 00:41:47,871 Lemonis: Your ability to work together, 1137 00:41:47,906 --> 00:41:49,172 to listen to each other, 1138 00:41:49,207 --> 00:41:50,673 to respect each other's opinions, 1139 00:41:50,709 --> 00:41:53,543 that transformation was more important to me 1140 00:41:53,578 --> 00:41:55,778 than wallpaper and lights. -Corey: Sure. 1141 00:41:55,814 --> 00:41:58,381 You showed me something that I didn't know in 52 years. 1142 00:41:58,416 --> 00:42:00,483 Lemonis: My original investment of $200,000 1143 00:42:00,519 --> 00:42:02,952 is going for the core operations of the business, 1144 00:42:02,988 --> 00:42:06,589 but I'll probably have close to $2 million in the commissary, 1145 00:42:06,625 --> 00:42:09,092 and I expect to get a separate return on that. 1146 00:42:09,127 --> 00:42:12,362 Am I putting a lot of chips in on this deal? You bet. 1147 00:42:12,397 --> 00:42:15,131 Do I think the return could be a monster return? 1148 00:42:15,166 --> 00:42:16,866 Absolutely. 1149 00:42:16,902 --> 00:42:19,969 But I notice the biggest transformation is with him 1150 00:42:20,005 --> 00:42:23,039 and how he sees her as a valuable asset. 1151 00:42:23,074 --> 00:42:24,741 These two possess the heart 1152 00:42:24,776 --> 00:42:26,643 and the passion and the work ethic 1153 00:42:26,678 --> 00:42:30,580 that every small business owner in America should have. 1154 00:42:30,615 --> 00:42:34,317 ♪♪